协议包括尼尔森媒体影响广播收听率的地方授权
New York, NY – June 8, 2020 – Nielsen (NYSE: NLSN) and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets. National Media is subscribing to Nielsen Voter Ratings to understand the delivery of program audiences to voters as well as to voter data in Local Nielsen Media Impact, providing the company with local cross-media planning capabilities for political campaigns. National Media currently subscribes to Nielsen’s national and local TV ratings and Nielsen Scarborough. In addition, National Media recently licensed audio data within Local Nielsen Media Impact, which enables TV, radio and digital planning.
National Media 位于弗吉尼亚州亚历山大市，是一家领先的媒体购买机构，专门从事企业声誉、政治和社团活动。该公司为客户研究、计划和管理各种媒介的媒体宣传活动，确保关键信息传达给正确的受众。
Nielsen’s complete measurement and comprehensive geographic coverage, including over-the-air homes, provides a representative view of persons-level viewing by age, ethnicity and behavior, and ensures the opportunity to reach key voter segments. Only Nielsen offers a holistic and representative view of local audiences, delivering monthly voter based insights that are based on person’s-level data. In addition, Local Nielsen Media Impact provides agencies with unparalleled ability to understand how different combinations of media can deliver media KPIs such as reach, frequency and GRPs in local markets for standard buying demographics as well as specific consumer targets.
"全国媒体研究、规划和投放副总裁亚当-怀斯（Adam Wise）说："随着11月大选的角逐不断加速，媒体习惯也在不断变化，对于广告公司来说，及时准确地掌握选民如何消费媒体的信息至关重要。"我们的团队对尼尔森选民收视率充满信心，它将为我们提供一个更好的关键受众视角。
"尼尔森区域代理团队董事总经理丹-马尔梅德（Dan Malmed）表示："我们很高兴能继续扩大与全国媒体的合作关系。"我们期待通过真正的本地跨媒体规划（包括广播）为全国媒体赋能，让他们全面了解潜在选民在2020年选举周期中如何消费媒体"。
In January, Nielsen announced the launch of an enhanced cross-platform version of its syndicated solution, Nielsen Voter Ratings, expanding it to 208 markets, which enables media buyers and sellers to more effectively reach and understand the media preferences of potential voters. Rooted in national and local TV, audio and digital currency data, and leveraging the power of national voter registration data, Nielsen Voter Ratings combines advanced meter technology, big data, people-powered panels and voter registration data to provide monthly voter based insights based on persons level data. Nielsen Voter Ratings feature scale, coverage and representation of all voter and viewer types in 208 markets including broadcast only and over-the-top homes, an important segment of the viewing population.
Last year, Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV, radio and digital, announced that it expanded to include 19 additional markets. Local NMI enables agencies, advertisers and media sellers to plan media for advanced audience segments in 44 designated market areas (DMAs)—inclusive of all 48 Portable People Meter (PPM) metros—representing 25 Local People Meter and now 19 TV Set Meter markets. In addition, Local NMI expanded in December of last year to include digital as a media type for planning.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
