尼尔森选民收视率提供全面的跨平台选民媒体行为视图
New York, NY – Jan. 30, 2020 – Today, Nielsen (NYSE: NLSN) announced the launch of an enhanced cross-platform version of its syndicated solution, Nielsen Voter Ratings, which enables media buyers and sellers to more effectively reach and understand the media preferences of potential voters. Rooted in national and local TV, audio and digital currency data, and leveraging the power of nationwide voter registration data, Nielsen Voter Ratings combines advanced meter technology, big data, people-powered panels and voter registration data to provide persons-level, monthly voter based insights.
尼尔森选民收视率有两大改进：
- First, the expansion of Voter Ratings for Code Reader and RPD+ markets. This extends the Voter Ratings solution to all 208 TV markets, leveraging innovative technology and the same kind of big data that fuels Nielsen’s Local Television measurement.
- 其次，当地尼尔森媒体影响中的选民目标可促进跨媒体规划和按选民群体优化政治广告。
为了接触到有说服力的选民，候选人必须制定一项媒体计划，在选民投票前有效地接触到一系列重要的选民群体，包括民主党、共和党、独立或无党派选民。这种改进可提供建立在货币基础上的指标，并能代表选民实际消费的方式和内容。无论是 2020 年总统大选还是地方市长竞选，尼尔森选民收视率都能提供具有代表性的选民受众收视行为洞察。
“We’re so excited to offer this enhanced solution that will give insights into voters’ media preferences and behaviors,” said Peter Bradbury, Executive Vice President, Media, at Nielsen. “Nielsen Voter Ratings integrates our TV and Audio panels with voter registration data to offer voter segments unique to Nielsen, a potential game changer in today’s dynamic political climate. With the presidential primaries beginning in February, this timely solution will facilitate the ability to reach custom segments of key voters.”
随着本地电视选民收视率的扩展，包括读码器和RPD+市场，尼尔森选民收视率的主要区别在于其货币基础、规模、覆盖范围和对所有选民和观众类型的代表性，包括仅广播和Over-the-Top家庭，这是收视人群的一个重要部分。该解决方案使客户能够发掘独特的节目、网络、电视台和数字属性，以覆盖关键选民受众。尼尔森政治产品组合包括全国电视选民收视率、地方电视和音频选民收视率，并结合尼尔森-斯卡伯勒（Nielsen Scarborough）的政治洞察，为户外、电视、广播、数字、直邮、印刷和地方活动的跨平台规划和购买提供依据。
无论选民的党派、性别或年龄如何，尼尔森选民收视率都能提供个人层面的粒度，从而提供更多的洞察力，更深入地了解投票公众是如何消费媒体的。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
