该服务可为播客和品牌提供令人信服的洞察力，按类型将播客听众与他们的购买习惯相匹配
New York, NY – Jan. 29, 2020 – Nielsen (NYSE: NLSN) today announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix.
IPG 将获得 18 种播客类型和 90 多个播客标题的深入分析，这些内容可以在各种消费者购买行为模式和服务使用情况之间进行交叉引用。
Now, with 10 podcast companies subscribing, Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to profile shows using program titles collected from subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.
只有尼尔森凭借其广泛的斯卡伯勒类别数据库与播客建立了这种类型的广告客户联系。尼尔森播客听众购买力服务的有效样本超过 35,000 个受访者，能够捕捉特定节目的结果。它还能深入了解 18 种播客类型、2,000 多个零售/计划购买类别的播客收听情况，以及数百个具有特定品牌名称的广告主，如保险公司、汽车、快餐店、家装零售商等。这些易于使用的报告由网络软件生成，每年发布两次数据。
“IPG Mediabrands is redefining how media, technology and data power our client’s marketing in today’s dynamic marketplace,” said Brian Hughes, EVP of Audience Intelligence and Strategy at MAGNA. “We are excited about the value that this data will provide in servicing all of the agencies with the insights and intelligence paramount for the success of monetization opportunities. This is beneficial to us, and the industry as a whole, as the rapidly growing podcast industry is requiring meaningful data to make sense of listenership.”
“We are delighted to welcome IPG Mediabrands as our first agency client to subscribe to Nielsen’s Podcast Listener Buying Power Service,” said David Hohman, EVP & Managing Director for Nielsen Global Media’s demand-side business. “IPG Mediabrands integrates speed, agility and data smarts into every aspect of their business. As they continue to keep pace with changing consumer behavior, we look forward to empowering them with insights that will propel their clients’ business forward and maximize campaign spend to its full potential.”
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $39 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM and Initiative and through its award winning specialty business units Reprise, MAGNA, Orion Holdings, Rapport, Healix and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 12,000 marketing communication professionals in more than 130 countries. For more information, please visit www.ipgmediabrands.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
IPG Mediabrands
克里斯-琼斯
Christopher.jones@mbww.com
212-883-3799
