New York, NY – Sept. 21, 2020 – Nielsen announced today that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Hearst Anyscreen 是一个广告平台，结合先进的定位解决方案和分析技术，优先提供来自赫斯特和其他主要内容提供商的优质、品牌安全的本地和全国数字视频、OTT、展示和社交媒体库存。通过这项协议，赫斯特 Anyscreen 将使用Nielsen Marketing Cloud 帮助品牌智能地接触到高级受众并推动更好的业务成果。
通过使用Nielsen Marketing Cloud ，品牌可以更好地管理、定制、激活和分析受众数据，从而接触到正确的受众，提高媒体和营销的投资回报率。Nielsen Marketing Cloud 结合了消费者行为和媒体消费数据，使公司能够更深入地了解消费者，并为跨渠道营销战略的实施提供信息和能力。
“Hearst Anyscreen provides advertisers with high quality inventory and the scale to target at the local level, with reporting transparency at the core,” said Jonathan Sumber, Hearst Television Vice President, Digital Sales. “Digital marketing requires robust reach of audiences across multiple platforms, and we’re excited to expand Hearst Anyscreen’s capabilities with Nielsen’s industry-trusted data and marketing tools.”
"尼尔森高级副总裁阿梅内-阿泰（Ameneh Atai）表示："我们很高兴能够通过尼尔森提供的市场上最高质量的受众数据，帮助赫斯特电视及其旗下的各个品牌规划、激活和分析营销活动。"尼尔森高级副总裁 Ameneh Atai 表示："接触本地受众比以往任何时候都更加重要，我们与赫斯特的合作关系将有助于更好地参与和更有效地进行媒体支出。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
萨拉-穆拉托雷
sarah.muratore@nielsen.com
