New York, NY – March 2, 2020 – Nielsen (NYSE: NLSN) and FP1 Strategies today announced that they have reached an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets. Nielsen’s complete measurement, including over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity and behavior, ensures the opportunity to reach all potential voters. Only Nielsen offers such a complete, unbiased, holistic view of local audiences.
FP1 Strategies 公司总部位于弗吉尼亚州阿灵顿，是一家提供全方位服务的竞选咨询和广告公司，该公司提供一整套服务，帮助其政治和投票倡议客户在选举日实现 "五十加一 "的目标。该公司最近将业务扩展到电视购买，以补充其屡获殊荣的内部制作和数字产品。
FP1的合伙人斯蒂芬-斯佐斯塔克（Stephen Szostak）肯定了与尼尔森建立长期合作关系的决定，他说："我们很高兴能与尼尔森及其本地电视观众工具合作，获取整个市场和各县的数据。尼尔森的测量方法强调数据的代表性，我们认为这是非常重要的基准货币。我们致力于通过各种方式分析电视观众，尼尔森为我们提供了一个很好的基础，在此基础上，我们可以了解全面覆盖的潜力，并比较我们的政治竞争对手的交付情况。作为一家广告公司，精确性在我们的规划中至关重要，我们对这些数据将为我们的竞选活动带来的价值和准确性感到兴奋"。
“We are pleased to continue to expand our relationship with FP1 Strategies,” said Dan Malmed, Managing Director of Agency and Advertiser Solutions at Nielsen. “We look forward to empowering FP1 Strategies with comprehensive persons-level granularity to give them a deeper understanding of how potential voters consume media.”
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
