New York, NY – Feb. 6, 2020 – Nielsen Holdings plc (NYSE: NLSN) announced today that Eric Bosco will join the company as Chief Product Officer (CPO) for its Global Media division, effective Feb. 10, 2020.
作为尼尔森全球媒体产品组织的负责人，Bosco将领导产品战略和执行，并将负责该部门产品框架的每个要素，重点是设计和创建可扩展的产品，为尼尔森的客户和媒体行业提供服务。Bosco 的核心职责之一是制定与尼尔森统一的技术和数据框架相一致的统一产品战略。
随着媒体买家和卖家越来越倾向于采用跨平台战略，以全新的机会主义方式接触受众并实现盈利，Bosco在产品领导力方面的深厚知识将有助于尼尔森致力于成为业界唯一的媒体真相。
最近，Bosco 担任 TripAdvisor Experiences 产品和设计副总裁，领导一个全球产品和设计组织，其团队遍布北美、澳大利亚和欧洲。在过去 20 年中，他曾担任 SmarterTravel 总经理、ChoiceStream 首席执行官兼首席运营官以及美国在线广告产品主管。
"尼尔森全球媒体公司致力于继续成为一流的、以产品为导向的组织，为客户提供解决方案，帮助他们在不断变化的环境中高效地航行。尼尔森媒体部门产品、技术和运营负责人Karthik Rao表示："Eric在产品开发方面的领导力、历史、专业知识和成功经验无疑将帮助尼尔森全球媒体为业界提供他们所需的产品，以应对这些挑战并抓住这一前所未有的机遇。
"我很高兴能够在媒体生态系统面临激动人心和充满挑战的时刻加入尼尔森全球媒体公司。作为业界的媒体真相提供商，尼尔森完全有能力驾驭技术变革，使我们能够创造并向市场推出优雅的产品，帮助客户和业界发现、调整并执行成功的媒体战略，"Bosco说。
Bosco holds a master’s of science degree from Stanford University, and he earned a bachelor’s degree in computer science engineering from the University of Pennsylvania.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
Sara Gubins, Head of Investor Relations & Treasury
sara.gubins@nielsen.com
646-654-8153
尼尔森
Brendan McCarthy, SVP, Marketing & Communications
brendan.mccarthy@nielsen.com
646-654-8850
尼尔森
Sal Tuzzeo, VP, Marketing & Communications
sal.tuzzeo@nielsen.com
646-654-5329
