协议包括为 Entravision 的 22 个主要西班牙语市场提供本地电视收视服务、音频和数字收视服务
New York, NY – Feb., 13, 2020 – Nielsen (NYSE: NLSN) and Entravision (NYSE: EVC) today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their 22-market footprint. Entravision is the largest affiliate group of both the Univision and UniMás television networks and operates 42 Spanish-language stations (Univision, Unimas and AZA affiliates) and 11 English-language stations (NBC, FOX, CW, and Independent).
"Entravision公司首席运营官卡尔-迈耶（Karl A. Meyer）说："随着Entravision公司不断吸引西班牙裔和拉美裔消费者，我们的电视台必须具备良好的条件，在我们执行多平台战略时提供西班牙语观众的测量。"尼尔森测量西班牙语受众的能力是我们做出这一决定的关键因素，因为没有其他公司能够直接测量广播受众，也没有其他公司能够承诺全面代表西班牙裔观众。
Entravision 还指出，尼尔森致力于改进方法论，并有能力在日益分散的媒体环境中测量受众，这些都是选择尼尔森的重要考虑因素。
"尼尔森本地电视执行副总裁兼董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）表示："Entravision是一家全球性媒体公司，以吸引美国、墨西哥和拉丁美洲其他市场的拉丁裔受众而著称，是西班牙裔市场的行业领导者。"我们很高兴能扩大与 Entravision 的合作关系。尼尔森致力于测量全部观众，并确保全面的观众代表性。尼尔森与 Entravision 一样致力于多元化，并在近期对本地电视业务进行了大量投资，以支持这一目标。尼尔森是唯一一家能够提供真正的人员测量，捕捉多样化观众的公司。
In October, Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Entravision Communications CorporationEntravision is a diversified global media, advertising technology and data analytics company that reaches and engages Latino consumers in the U.S. and other markets primarily including Mexico, Latin America and Spain. Entravision’s portfolio includes digital media properties and advertising technology platforms that deliver performance-based solutions and data insights, along with 55 television stations and 49 radio stations. Entravision’s digital and technology businesses include Headway, a leading global provider of mobile, programmatic, data and performance digital marketing solutions, as well as Pulpo, the top-ranked online advertising platform in connecting businesses with U.S. Latinos. Entravision is the largest affiliate group of both the Univision and UniMás television networks, and its Spanish-language radio stations feature its nationally recognized talent. Entravision also operates Entravision Solutions, a national sales and marketing organization representing over 300 owned and affiliated radio stations, radio networks and digital media platforms, and Headway’s audio advertising platform, AudioEngage. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. Learn more at: www.entravision.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
