New York, NY – Oct. 29, 2020 – Nielsen (NYSE: NLSN) and Cunningham Broadcasting Inc. in Baltimore, Md., have reached a multi-year renewal agreement for local TV measurement. Cunningham Broadcasting is subscribing to local market data for stations including WATM-ABC, WWCP-FOX (Johnstown-Altoona-St College PA) and WTAT-FOX (Charleston-SC). The new agreement also includes the industry leading Nielsen Scarborough local qualitative service.
"坎宁安广播公司总裁迈克尔-安德森（Michael Anderson）说："我们很高兴再次与尼尔森合作。"这套产品和服务将使我们和我们的客户受益匪浅。
Cunningham 电台致力于通过宾夕法尼亚州和南卡罗来纳州的传统广播和数字平台提供当地新闻、天气、体育和原创节目，从而开展社区服务和公共事务。
"我们很高兴欢迎WATM-ABC、WWCP-FOX和WTAT-FOX重返尼尔森，加入我们增强的本地电视观众数据测量能力，我们期待与他们合作，支持他们在这个前所未有的时代取得成功，"尼尔森本地业务执行副总裁兼董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）说。"我们的核心数据以及斯卡布罗定性信息将帮助他们帮助本地广告商了解在哪里可以找到他们的目标消费者。
“We also recently announced the addition of Comcast return-path data (RPD) to measurement in 47 RPD+ markets effective in January 2021,” added Herkovic. “The addition of these data to the measurement of these markets brings increased sample size and stability as well as reliability of the data. With Nielsen’s currency-grade, representative measurement, the stations will be well positioned to demonstrate the full value of their linear, over-the-air and digital audiences to accelerate growth.”
Last October, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
