协议还包括在达拉斯、亚特兰大和芝加哥的当地尼尔森媒体影响力
New York, NY – March 3, 2020 – Today, Nielsen (NYSE: NLSN) announced that Cumulus Media (NASDAQ: CMLS), a leading audio-first media and entertainment company, has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 24 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets.
"我们迫切希望与尼尔森合作，改进我们对不断变化的音频消费环境的测量方法。这次扩展有助于我们了解持续日记测量和本地尼尔森媒体影响力如何帮助推动广告效果，同时我们将共同努力，测量本地电台内容和全国网络内容的音频参与度。
"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）表示："尼尔森非常高兴能与Cumulus Media拓展合作关系。"Cumulus Media及其Westwood One网络走在了行业的前沿，开发出了全新的、创造性的方法来利用数据的力量来展示广播/音频的价值及其在广告生态系统中日益重要的地位。
Last August, Nielsen announced the launch of Continuous Diary Measurement (CDM). CDM positions radio on a level playing field with other media such as digital and TV, and it helps clients react more quickly to marketplace changes. CDM also helps reduce “bounce” in the ratings with rolling samples designed to provide a more consistent and stable view of the market.
This past May, Nielsen announced the expansion of Local NMI into 44 local markets. Local NMI provides unparalleled local media planning and cross-platform optimization including TV, radio and digital outlets in each of the 44 Local NMI markets.
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Cumulus Media CUMULUS MEDIA (NASDAQ: CMLS) is a leading audio-first media and entertainment company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. CUMULUS MEDIA engages listeners with high-quality local programming through 428 owned-and-operated stations across 87 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, the Olympics, the American Country Music Awards, and many other world-class partners across nearly 8,000 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. CUMULUS MEDIA provides advertisers with local impact and national reach through on-air, digital, mobile, and voice-activated media solutions, as well as access to integrated digital marketing services, powerful influencers, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
