Scott N. Brown, Nielsen’s GM of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at No. 12 on this year’s list, along with other well-known CEOs and C-suite level executives from prominent companies in the media industry.
Broadcasting+Cable’s “2020 Watch List” recognizes trailblazers in the television industry who are leading the charge in redefining television for the future.
"2020年对每个人来说都是充满挑战的一年，但尽管如此，作为一个行业，我们还是取得了巨大的成就，帮助我们重新定义受众测量，创造更美好的未来。我很荣幸能与业内最优秀的人一起入选这份榜单，他们每天都在致力于让内容和广告更有吸引力。
斯科特-布朗，受众测量部总经理
Since becoming general manager of Nielsen’s audience measurement in August 2020, Scott has led the charge in transforming Nielsen’s approach to audience measurement. He has stewarded Nielsen’s digital transformation vision, the inclusion of addressable measurement into the national TV currency, while expanding CTV coverage of additional smart TV manufacturers 和 digital-first platforms. These strategic changes have helped build momentum for Nielsen’s complete overhaul of its measurement system and the introduction of the company’s vision for cross-media measurement, Nielsen ONE.
"如今，广告商和出版商比以往任何时候都更需要能够推动跨平台的更具可比性和综合性指标的测量方法。通过Nielsen ONE ，我们将加倍努力，提供整个行业都能接受和使用的跨媒体解决方案。我们很高兴能与业界合作，将这一目标变为现实。
Prior to being named general manager of audience measurement, Nielsen’s flagship products, Scott served as Nielsen Global Media’s Chief Technology Officer (CTO) for measurement. As CTO, he transformed the infrastructure and modernized television audience measurement by migrating its TV ratings systems to the cloud.
