要点：
- 新闻数字网站和应用程序的使用时间增长 29
- 新闻网站的工作日参与度几乎翻了一番
- 台式机使用量的增长超过了智能手机的增长
- 年轻人（18-29 岁）的变化最大
25 MARCH, SYDNEY – News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February.
澳大利亚国际广告协会认可的数字测量系统--尼尔森数字内容评级公司（Nielsen Digital Content Ratings）的数据显示，上周（3 月 16 日至 20 日）工作日新闻网站的访问时间大幅增长，与前四周相比几乎翻了一番。长期以来，台式机使用时间的增长首次超过了智能手机，台式机使用时间增长了 58%，手机使用时间增长了 48%。随着在家工作的人越来越多，预计台式机的使用量将继续增加。
尽管所有年龄段的用户在网站上花费的时间都有明显增加，但年轻人（18-29 岁）的行为变化最大，上周工作日在新闻网站上花费的时间几乎翻了一番（与前四周相比增加了 93%），其中 30-39 岁年龄段的用户在网站上花费的时间增加最多。年龄较大的澳大利亚人历来是数字新闻的忠实消费者，但他们的浏览时间仍然增加了 28%。
尼尔森致力于为澳大利亚媒体行业提供支持，并将在获得新数据后不断更新报道。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
杰基-海利克
jackie.helliker@nielsen.com
+61 412 405 761
