尼尔森公司执行副总裁兼本地电视董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）被电视、媒体和体育电视行业领先的贸易出版商 Cynopsis 评为 "媒体界杰出女性"。凯瑟琳获得了行业领袖奖，该奖授予那些采取果断行动、打破障碍、发明新的解决方案并运用创造性思维解决复杂问题的领导者。与凯瑟琳一同获奖的还有一批杰出的创新者、风险承担者，以及在娱乐、科技和体育媒体领域发明新战略和解决方案的人。
作为行业领导者的缩影，凯瑟琳是一位媒体开拓者，她以自己的远见卓识和领导才能领导尼尔森本地电视转型计划，推动了本地电视测量的发展。作为一名在尼尔森工作了 30 年的资深人士，她领导了观众测量两大要素的蜕变。这包括重新设计用于收集和测量收视率信息的产品，以及这些产品内部的数据收集和分析技术。凯瑟琳成功地拓展了这两方面的能力，不仅使尼尔森的客户受益，也使整个行业受益。
Notably, she has modernized how local TV is measured for the benefit of the industry at large, positioning clients and Nielsen for the future. This transformation was backed by Nielsen’s multiyear effort to combine advanced meter technology, big data and people-powered panels into local TV measurement across 208 markets. In partnership with clients, Catherine worked to provide the market with unbiased, higher quality, more reliable measurement with greater stability and less variation.
She has also been a leading advocate for impressions-based measurement, which requires a move away from ratings driven transactions. Catherine is leading that movement, stating earlier this year at NATPE: “Within the fragmented media landscape that we live in, it is essential to not miss any audiences, and impressions will get us there.”
Catherine and her co-recipients of Cynopsis’ Top Women in Media Awards were celebrated virtually on October 14 with a special awards gala.
