Brad Kelly, Managing Director of Nielsen Audio, has been named among the 40 most powerful people in radio by Radio Ink, a leading radio industry trade publication in the U.S. This year marks the 24th year that Radio Ink has produced the annual list of industry powerbrokers of the ‘40 Most Powerful People in Radio’, and it’s Brad’s fifth consecutive year as an honoree.
"布拉德说："在这最动荡的一年里，美国消费者行为的测量具有独特的挑战性。"因此，尼尔森不遗余力地使广告市场了解和掌握快速变化的媒体习惯。具体到广播，消费者已经开始以新的方式使用美国第一大媒体。消费者的需求在不断变化，媒体公司也在不断发展，以满足这些不断变化的需求。
"对于刚刚开始在家工作的美国人来说，广播一直是一个值得信赖和珍视的信息来源，可以提供舒适、分散注意力和陪伴。流媒体和播客正通过'按需'音频对传统广播进行补充。音频的使用在以新的方式继续发展和演变。COVID-19 并没有改变这一点，它只是加速了这一进程。
为了更好地量化大流行病对消费者行为和前景的影响，尼尔森与其最大的广播客户合作，推出了一项创新的 COVID-19 影响速报研究和正在进行的经济复苏系列研究。对于这些研究结果，布拉德认为："总的来说，这些研究的结果让人看到了希望，也让人为自己是广播行业的一员而感到自豪。
Brad Kelly and John Fix, Senior Media Analyst for P&G, will hold a fireside chat to discuss how major advertisers are using audio in their media marketing mix at the upcoming Radio Forecast, an annual industry financial conference, on Dec. 8, 2020. This event gathers radio owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. Following the fireside conversation, the ‘40 Most Powerful People in Radio’, award recipients will be honored.
