新闻中心 > 责任与可持续性

尼尔森通过信任和透明创造价值

4 minute read | May 2020

Today, we launched our third Nielsen Global Responsibility Report. This report serves as a comprehensive hub for information about our performance and progress on our long-term, ESG-focused (environmental, social, and governance) initiatives that drive continuous value for our business and stakeholders.

Despite the uncertainty that the global COVID-19 pandemic has created, Nielsen continues to double down on its commitment to corporate responsibility and sustainability across all facets of its global business and operations. Stepping up for our employees, clients and communities is even more critical now than ever. In this report, we outline how ESG issues connect to our most critical business issues, such as how we harness the power of our data to make a positive impact, ensure diversity across our workforce and products and safeguard the privacy of our clients’ and associates’ data. 

我们很自豪自己已经经营了近 100 年,经历了大萧条、第二次世界大战、多次经济衰退和无数次混乱。我们的员工和价值观是我们为所有利益相关者创造新增长和新机遇的基础。

Learn more about how our ESG strategy is rooted in our core values of integrity and transparency in these messages from David Kenny, Chief Executive Officer & Chief Diversity Officer, Nielsen, and David Rawlinson, Chief Executive Officer, Nielsen Global Connect:

真相很重要。

近一个世纪以来,尼尔森以科学严谨和前沿创新为基础提供数据和分析,不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要问题。由于数据是尼尔森业务的基础,因此它必须具有最高的质量:一致、可靠并能代表所有消费者和渠道。数据业务产生了责任--保护消费者、保护营销生态系统,并以诚信和透明的方式管理这一切。

本《全球责任报告》涵盖的环境、社会和治理 (ESG) 问题建立在我们诚信和透明的基础之上。无论是我们对员工参与和发展的承诺,对员工多样性和包容性的引领,还是我们的衡量方法,抑或是利用我们的数据和员工来产生积极的影响,作为一家公司,我们致力于为所有利益相关者创造更大的价值。尼尔森全球团队的每一位成员都肩负着这一责任。

在变革时代,真相最为重要。我们的员工、社区、客户、投资者和供应商对我们的信任让我们倍感荣幸。这种信任支撑着我们在尼尔森所做的一切,并最终使我们能够在我们引以为豪的各行各业中成为推动市场发展的真相提供者。

我们的员工每天都在为追求真相而工作,这让我倍感振奋。尼尔森的机遇、发展和创新,以及我们将共同建设和创造的一切,都让我兴奋不已。

-David Kenny, Chief Executive Officer & Chief Diversity Officer, Nielsen

“I am proud of Nielsen’s legacy of harnessing the power of our data and insights to make a positive impact on our world. The work we do resonates with our clients, consumers, and most importantly, our associates—the heart and soul of Nielsen. There isn’t another organization in the world that can do what we do at our scale. I look forward to continuing to build on this incredible legacy, and I’m proud to lead Nielsen Global Connect into an exciting new chapter of growth and innovation.”

尼尔森全球连接首席执行官大卫-罗林森(David Rawlinson