带有尼尔森数字广告评级功能的 YouTube 应用程序在荷兰上线

DIEMEN – June 3, 2019 – As of today, Nielsen is expanding the measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Greece, Hong Kong, Hong Kong, Hungary, India, Indonesia, Ireland, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and United Arab Emirates.

通过尼尔森数字广告评级（Nielsen Digital Ad Ratings）进行的YouTube应用内测量已在美国、澳大利亚、加拿大、法国、德国、意大利、日本和英国推出。通过这一扩展，尼尔森将能够对34个国家的台式机和移动网络浏览器上的YouTube广告进行测量。它为营销人员提供了独立、全面的洞察力，帮助他们了解 YouTube 上在线营销活动在所有设备上的覆盖情况。

With this expansion, Nielsen Digital Ad Ratings customers will have access to data about age and gender of consumers who see advertising via YouTube’s mobile app, as well as information about reach, frequency and Gross Rating Points (GRPs). YouTube ads measure uses the same methodology used for other apps in Digital Ad Ratings. As a result, both media buyers and sellers are able to use truly comparable and deduplicated, people-based metrics in their media planning and execution.

通过尼尔森数字广告评级，出版商、广告商和媒体机构可以利用类似于电视使用的指标，更好地了解 YouTube 上的受众。

“With more people watching video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is critical to getting a complete picture of media usage, especially as YouTube is ahead of much of the mobile video advertising in these countries. takes into account,” said Denis Rochat, Media Leader, Nielsen Benelux . “We are proud to provide the market with independent insight into the reach of online campaigns on YouTube in the context of broader video consumption.”