奥运游泳冠军迈克尔-菲尔普斯（Michael Phelps）将于 2019 年 5 月 16-17 日在仅限受邀参加的思想领袖盛会上担任主讲嘉宾
SINGAPORE, 24 April 2019 – Nielsen Sports (NYSE: NLSN), the leading source of sports measurement, analytics and insights around the world, and ONE Championship™ (ONE), Asia’s largest global sports media property, today announced the second annual “Nielsen Presents: What’s Next in Global Sports” thought leadership event which will take place in Singapore on 16-17 May 2019.
本次会议将汇聚全球领先品牌、体育版权持有者、代理机构和广播公司，共同探讨推动全球体育市场发展的主要趋势，并探讨企业如何利用数据驱动决策来实现粉丝参与的货币化。来自谷歌（Google）、PGL Sports、Holcim Philippines 和 Great Sports 等公司的高管将登台演讲，探讨体育产业全球扩张的新战略、体育产业的可持续收入机会，并分享他们如何利用数据围绕媒体版权和赞助做出更明智的决策。迈克尔-菲尔普斯（Michael Phelps）是奥运史上功勋最卓著的游泳运动员，他将作为闭幕式主旨发言人重返舞台。
在此次活动中，来自全球体育生态系统的主题专家将参加小组讨论，其中包括
- 金钱与理智将对体育的热情转化为具体的创收机会
- 全球化思维，本地化行动：驾驭本地的 "进 "与 "退"，实现全球成功与相关性
- 在体育中加入 "E"：传统体育进入电子竞技领域如何成为品牌的终极机遇
- 下大赌注：亚洲体育为何成为投资者的新温床
“A perfect example of the globalization of sports is what we’re now seeing with Asian brands and rights holders who are increasing investments to gain recognition on the world sporting stage,” said Kelvin Watt, Managing Director, Nielsen Sports Asia Pacific, Africa and Middle East. “This collaboration with ONE Championship is important to continue to spotlight the rise of Asia and help regional brands unlock and monetize global opportunities.”
"ONE冠军赛主席兼首席执行官Chatri Sityodtong表示："体育界和商界的精英们将汇聚新加坡，参加全球体育下一步发展大会，我很荣幸ONE冠军赛能与尼尔森密切合作，使这一年度盛会成为可能。"ONE冠军赛主席兼首席执行官Chatri Sityodtong表示："我们将共同彻底改变商业与体育无缝结合的方式，以及如何在快节奏和不断变化的环境中利用彼此的优势向前发展。
"尼尔森呈现：5 月 16 日将在标志性的滨海湾花园（Gardens by the Bay）举行欢迎晚宴，随后于 5 月 17 日在世界著名的滨海湾金沙（Marina Bay Sands）举行 "体育商业会议"。为期两天的盛会将以激动人心的 ONE 锦标赛活动 "ONE.Entertaining Dragon "达到高潮：Enter the Dragon"。
Athletes, industry leaders, media executives and sponsors must register for the invite-only event by 3 May 2019. If interested in attending, email your inquiry to Debbie Soon at d.soon@onefc.com.
Additional details about What’s Next in Global Sports 2019 may be found at What’s Next in Global Sports event website.
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT ONE CHAMPIONSHIP ™ ONE Championship (ONE) is the largest global sports media property in Asian history, and the largest producer of millennial live sports content in Asia. Headquartered in Singapore, ONE is the Home of Martial Arts, and is the world’s largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more. ONE hosts the biggest sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions on the largest global media broadcast in Asia. ONE eSports, a subsidiary of ONE Championship, runs Asia’s largest global eSports Championship Series with some of the biggest blockbuster game titles in the world. In addition to its digital platforms, ONE Championship broadcasts to over 2.6 billion potential viewers across 140+ countries with some of the largest global broadcasters, including Fox Sports, ABS-CBN, Astro, ClaroSports, Startimes, Thairath TV, Skynet, Mediacorp, Great Sports, Tencent, Star TV, Mediaset Italia, ProSiebenSat.1, Dubai Sports, Turner Sports, and more. For more information, visit www.onefc.com.
联系方式
尼尔森
吉娜-卡茨马克
gina.katzmark@nielsen.com
ONE 锦标赛
洛伦-麦克
loren.mack@onefc.com
