Valence Media 收购尼尔森音乐数据和洞察力产品套件并创建新的 MRC 数据部

Billboard 和尼尔森音乐在分离十年后再度合作，打造全球唯一一家独立的音乐产业综合数据和分析提供商

Beverly Hills, Calif. – Dec. 18, 2019 - Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, today announced the establishment of its MRC Data division with the acquisition of Nielsen Music. The acquisition reunites the industry’s leading music consumption platform with the preeminent Billboard charts, after a near-decade long separation, to create the most comprehensive global provider of data and analytics to the music industry and consumers, servicing all digital service providers (DSPs), labels, airplay, and music retailers. MRC Data will be led by current Billboard-The Hollywood Reporter Media Group President Deanna Brown.

Valence Media欢迎对音乐产业抱有同样热情和承诺的数据驱动型产品和团队。这些产品共同捕捉并代表了与音乐销售、演出、艺人活动和消费者参与相关的最强大的数据集：

• Music Connect: An award-winning, comprehensive measurement and analytics platform and API that provides music streaming, airplay and sales data for artists, albums and songs.
• Broadcast Data Systems: The single resource for streaming, sales and airplay data at national and local market levels in the U.S. and Canada.
• Music 360: Comprehensive music research and insights reports that provide a clear view of consumer trends impacting the industry.

“By bringing Nielsen Music Products and Billboard back together, we’re answering the request from the music industry for a more coordinated, powerful, agile and global suite of independent measurement products,” said Brown. “The new MRC Data division will leverage our scale and global, multimedia perspective to operate as a true accelerant for our music business colleagues and stakeholders.”

"尼尔森全球媒体首席产品和技术官Karthik Rao表示："尼尔森音乐和Billboard长期以来一直合作，为全球最大、最重要的音乐市场提供完整的音乐表现和艺人活动信息。"尼尔森全球媒体首席产品与技术官Karthik Rao表示："我们相信MRC数据公司将引领下一波的业务增长，而这一业务的发展速度比Drake的点击率还要快。

25 年多来，尼尔森音乐提供了从流媒体和数字下载到实体购买的消费洞察力，为公告牌热门 100 榜、公告牌 200 榜、公告牌艺术家 100 榜以及许多其他顶级类型和播放排行榜提供了动力。在十年前，这两项业务还属于同一家公司。MRC Data 将继续利用与 DSP 的长期合作关系，同时投资技术升级并重新评估专有方法，以提供最准确的消费数据。各团队将继续遵循最佳实践和安全标准，确保客户数据的完整性，包括明确区分数据团队和编辑团队。

Earlier this year, Billboard announced plans to launch The Global 100, the first authoritative chart ranking the world’s top songs. The Global 100, set to launch in 2020, will deliver worldwide streaming and digital sales numbers from top DSPs for an unprecedented, holistic view of the top songs and artists across the globe as well as the new ability to benchmark against competition.

The new division will create new and scaled opportunities across Valence Media’s unrivaled global music portfolio, which includes Billboard, the world’s most reputable music media brand, and dick clark productions, the biggest and most influential portfolio of televised events in music.  dcp music shows include “Academy of Country Music Awards,” “Billboard Music Awards,” “American Music Awards” and “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” which collectively reach 71 million unique viewers L+7^* every year. Together the companies create must-attend in-real-life events and experiences throughout the year, which gather music’s top artists and industry heavyweights, including summits and high profile weeks like Latin Fest+, Billboard Music Week, and Billboard’s annual Power 100 and Women in Music.

财务条款未予披露。

*Source:  Nielsen, Total U.S., Composite, P2+L+7 day, 06/01/2018-06/02/2019, Reach for schedules (6+minutes), Unified Sample for Reach