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信任和透明度在尼尔森最新的非财务重要性评估中遥遥领先

3 minute read | June 2019

Trusted, quality data is at the center of all we do at Nielsen. This has been true over the course of our almost 100-year history, and it’s a foundational element of our company that we recently reaffirmed through our latest non-financial materiality assessment.

With data at the center, alongside trust, transparency, and diversity and inclusion as other bedrock areas of importance for Nielsen, this latest update underscores the inherently interconnected nature of the environmental, social and governance (ESG) areas that matter most to our business and our stakeholders over the long term; our new visual representation highlights how these strategic areas naturally overlap. This assessment is the third installment of our ongoing commitment to regular engagement with our stakeholders through the non-financial materiality process, following our previous assessments in 2016-20172014-2015.

These opportunities to proactively listen to our stakeholders are key to our strategic and evolving understanding of Nielsen’s ability to directly and indirectly create value through our business and in our communities, both today and into the future; we’re committed to incorporating their feedback into our overall processes, business strategy, and global responsibility and sustainability programs. Beyond seeking to better understand how stakeholders view Nielsen today, we also use this feedback to identify future potential risks and opportunities, including any emerging issues that could affect Nielsen’s business success and stakeholder relationships. In order to conduct this assessment, we engaged stakeholders directly or through proxies across all aspects of our value chain, including but not limited to our employees, clients, industry trade groups and influencers, regulators and policymakers, community organizations and nonprofits, investors, suppliers and strategic business partners.

The areas of importance identified through our assessment cut across all aspects of our business, operations and value creation through our client and industry relationships, our employee base, and our communities. They are also naturally interconnected with the ESG issues that matter most to our business, such as our commitment to employee engagement and development; diversity across our workforce and approach to measurement; Nielsen Cares projects that leverage our data and associates’ talents to make a social impact; our work to ensure our suppliers operate sustainably; and our commitment to helping our clients embed sustainability into their product and consumer engagement strategies.

"尼尔森全球责任与可持续发展副总裁茱莉亚-威尔逊(Julia Wilson)表示:"通过负责任的、可持续的业务实践以及对持续改进的关注,我们始终致力于将关键的ESG最佳实践与公司的核心目标联系起来。"尼尔森全球责任与可持续发展副总裁朱莉娅-威尔逊(Julia Wilson)说,"这是一段没有单一终点的旅程,但我们看到了以新的和现有的方式为所有利益相关者创造价值的持续机会。

The results of this assessment inform our strategic approach in a variety of ways, including our ongoing communications about Nielsen’s overall commitments; how we proactively respond to ESG-related inquiries from investors, clients and other stakeholders; and how we allocate resources to areas of greatest impact and importance to Nielsen. We’ve linked our ESG strategy and external reporting efforts as part of a cohesive cycle focused on continuous improvement, enabling us to transparently share our ongoing journey through our Nielsen Global Responsibility Reportregular updates.