太阳广播集团将利用尼尔森媒体影响力（Nielsen Media Impact）量化在媒体计划中增加网络广播的效果
New York, NY — June 7, 2019 — Today, Nielsen (NYSE: NLSN) announced that Sun Broadcast Group has expanded its relationship to license Nielsen Media Impact (NMI) powered by Nielsen’s Total Media Fusion. Nielsen Media Impact is a cross-platform media planning and optimization solution that helps clients understand total campaign reach, frequency and duplication using advanced audience segments. Nielsen Media Impact will enable Sun Broadcast Group to demonstrate the value that its unique audiences bring to an advertiser’s media plan and illustrate radio’s incremental reach.
"太阳广播集团总裁兼创始人杰伊-贝利（Jay Bailey）说："有了尼尔森媒体影响力，我们可以向广告客户展示资金在媒体间流动时对整体活动覆盖范围和频率的影响。"太阳广播集团总裁兼创始人杰伊-贝利（Jay Bailey）说："随着我们不断扩大业务范围，更好地服务于全国各地的联播公司、广告商和合作伙伴，尼尔森媒体影响力的使用将在评估我们计划的效率和展示广播在推动销售方面的真正价值方面发挥重要作用。
Nielsen Media Impact is a personalized media planning solution that enables cost-effective decision making about where and when to engage audiences with content and advertising. For national planning, Nielsen Media Impact uses respondent-level data from Nielsen’s Total Media Fusion, which includes TV, video-on-demand (VOD), subscription VOD (SVOD), TV connected device, digital, digital-place based, print, radio and cinema. Nielsen national radio data within Nielsen Media Impact allows buyers and sellers to understand the value of radio as a medium at the national level and the incremental reach achieved by including national radio in the media mix. Along with the ability to compare radio with other national media, radio within NMI is flexible and includes several marketbreaks, including custom dayparts, radio formats, owner groups and RADAR networks.
一个平台。全媒体。尼尔森的 "全媒体融合"（Total Media Fusion）是尼尔森媒体影响力（Nielsen Media Impact）的基础数据，它整合了来自尼尔森测量面板的最细化的受访者数据以及美国人口普查校准数据，在一个数据集中提供了最全面的媒体状况视图。
"尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）说："我们很高兴太阳广播集团成为尼尔森媒体影响力的订户。尼尔森音频业务董事总经理布拉德-凯利（Brad Kelly）说："媒体格局正在迅速演变。跨平台策划和购买正在成为大型广告商的'桌面赌注'。有了这一强大的尼尔森新解决方案，太阳广播集团将利用真实数据有效展示其广播资产如何补充和放大电视广告活动的效果。
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT SUN BROADCAST GROUP Named one of the fastest growing companies in America by Inc. Magazine three years in a row, Sun Broadcast Group is a national radio network reaching over 205 million listeners through its more than 5,500 affiliates in both English and Spanish-language. Headquartered in New York City and with offices in Boston and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. Its growing program and sales offerings includes the Sun Select RADAR® Network, The Hit List with Fitz, Country Fried Mix, The Michael Baisden Show, The Jim Brickman Show, Retro Pop Reunion, Throwback Nation Radio, Woody & Wilcox and many more.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
