性别平等、工作与生活的平衡以及个人进步：这些都是国际妇女节当天在尼尔森新加坡办公室举行的国际妇女节小组讨论中提出的理想愿景。由尼尔森女性（WIN）员工资源小组主办的讨论围绕今年国际妇女节的主题 "更好的平衡"（#balanceforbetter）展开。
During the session, an influential panel shared frank and humorous experiences from their business and personal endeavours, and ultimately affirmed that diversity and inclusion are integral to Nielsen’s DNA. Jyoti Jain (Analytics Lead, APAC, Johnson & Johnson) highlighted that men and women should not be pressured to conform to stereotypical gender roles in the workplace, and recruiters should exclude social demographic traits as hiring factors. This was supported by Lesley Ngai (Country Manager, Singapore and Malaysia, Tickled Media), who asserted that gender standards result in individuals being discredited for their unique personalities.
Kelli Nardis (Head of Marketing Science Analytics and Partnerships, Singapore, 在 Facebook 上) encouraged our associates to invite women, minority group members or social introverts to speak out in the corporate space, especially when they detect that these people have something important to say. Chaitan Rao (Marketing Director, Singapore, Friesland Campina) stated that work environments need to be conducive for working moms, where firstly, they can join the firm easily and secondly, they can thrive and be respected as efficient and capable workers in their own right. Adding to this, Karen Chan (SVP of Digital, APMEA, C&J Clarks) advocated that corporations need to recognize women not just as workers, but also as mothers. Organizations and governments should also re-skill moms after long-term maternity leaves to equip them to remain competitive in a rapidly changing digital workforce while allowing her to spend more time with her family without shame.
鼓励男性成为更好的家庭伴侣
当母亲在工作和家庭两方面都能胜任时，她们可能会在时间、精力和资源方面感到紧张。我们唯一的男性小组成员 Chaitan 补充说，丈夫需要成为子女和家庭的榜样，尊重妻子，通过关注妻子的职业和非职业愿望，让她们过上充实的生活。此外，还应有意识地努力确保无意识的偏见不会发挥作用。
小组成员还一致认为，应改变母性的措辞，将父性也包括在内，让父亲享有与母亲同等的育儿假。
使妇女能够保持醒目和专业的企业形象
Career disruptions may occur at different phases of a woman’s life when she works from home to nurse her children, or handle other family commitments. Karen stressed on this, and also highlighted the importance of leading by actions-as long as one is able to deliver the output and contribute to corporate conversations, working from home should not be frowned upon. Competency and responsibility in what we do are thus core values. When this is the case, increased flexibility to work from home should be encouraged.
男性作为性别平等斗争的盟友
归根结底，男性拥护者需要具备变革的能力，并通过参与平等对话来参与女性议程。Chaitan 强调了这一号召力，他认为，在商业环境中，企业可以鼓励一种让男性乐于谈论性别均等的文化，这样男性就可以公开表达他们的观点，并以其独特的社会环境为背景，更好地理解女性的困境。
The panel was followed by a fireside chat that focused on in-depth experiences in consumer understanding and socio-industrial developments. During the session, Dominique Barral, board member of Catalyx, held a dynamic and candid conversation with our associates, offering tips and tricks about empowering women to be more confident about themselves, boosting health and wellness and creating gender neutral office spaces. Dominique rounded up by attesting that it is crucial for companies to develop a culture of equality and inclusion that supports various opinions, skills and backgrounds, and where social differences are embraced. This enables associates to better understand clients’ diverse backgrounds and their needs and wants in context.
Ultimately, gender equality is crucial for business growth and successful economies, and sustaining a workplace environment that values the talents and perspectives of women is a role that we all play a part in. As a data and technology firm, Nielsen is able to gain deep insights about women’s motivations – to listen to their opinions and perspectives, and understand what is important to them. A glance back at our Consumer Confidence Surveys over the past five years shows women’s increasing confidence and influence. Let’s continue working together to march toward a #BalanceForBetter!
