尼尔森的核心全国电视测量处理将其传统的内部服务器现代化为基于云的基础设施。
New York, NY – July 16, 2019 – Today, Nielsen (NYSE: NLSN) announced that as part of an ongoing initiative to transform the technology infrastructure that powers its products and services, it has migrated its core National Television Audience Measurement processing from traditional on-premise server processing to a cloud-based infrastructure. These assets serve as the foundation for the industry currency, underpinning more than $70 billion in advertising revenue in the U.S. annually.
通过与亚马逊网络服务（AWS）的合作，这一重大举措为尼尔森提供了提高可扩展性、冗余性和可靠性的关键基础。
"转向基于云的引擎是一项重大举措，凸显了尼尔森对技术投资的承诺，这将使我们的客户和整个行业受益。云处理使我们在构建新产品和增强现有产品时具有更大的灵活性和速度。它还将使我们有机会将更多的时间用于创新，减少管理基础设施的时间，"尼尔森电视和音频产品负责人斯科特-布朗（Scott N. Brown）说。
"AWS总经理Stephen Orban表示："尼尔森迁移到AWS将帮助他们在云计算领域成为一个更加灵活的组织，并加快他们帮助全球公司了解收视率数据的工作。"AWS 广泛的服务、可扩展性和可靠的基础设施将帮助尼尔森推动产品创新，为其网络、出版商、代理商和广告客户提供数据货币化的新途径。
With an emerging cloud-based infrastructure and sharpened Machine Learning and Artificial Intelligence expertise, Nielsen is now modernizing their platform in order to give clients data to both monetize today’s media landscape as well as the landscape of tomorrow. This will speed up the company’s product roadmap, as well as enable more creativity and flexibility with the measurement data and services Nielsen packages and delivers to networks, publishers, agencies and advertisers.
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
萨尔-图齐奥
sal.tuzzeo@nielsen.com
(646) 654-5329
