尼尔森体育推出新的球迷洞察平台，实现球迷行为和态度的互联视角

灵活的在线平台提供全球和各国粉丝情绪的最佳视图

灵活的在线平台提供全球和各国粉丝情绪的最佳视图

New York, NY, Oct. 3, 2019 – Nielsen (NYSE: NLSN) is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.  At launch, Nielsen Fan Insights will cover the U.S., U.K., Germany, France, Spain, Italy, China, India and Japan. Brazil, Russia and South Korea will come online at the end of 2019 along with an additional 20+ countries in 2020.

The sports industry continues to face mounting competition for fans’ time and attention as the media landscape fragments and sports content is consumed across a wider variety of devices and platforms.  This competition and fragmentation, combined with diminishing consumer loyalty and an increasingly complex sports sponsorship and multimedia rights marketplace, forces sports property owners, brands and event organizers to require more in-depth data to help guide investment decisions and determine ROI. The need for one source of truth has never been greater.  

尼尔森 "球迷洞察 "将帮助版权持有者和品牌围绕赞助、球迷参与和媒体版权做出更好的商业决策。通过利用从全球数以千计的球迷那里收集到的独特见解，包括体育联盟和球队在内的体育财产将能够更好地了解如何发展和吸引其球迷群体、拓展新市场、评估媒体版权以及确保与赞助商的合作关系。 

尼尔森粉丝洞察 "网络平台还将帮助赞助品牌发现特定赞助活动如何影响其品牌价值、好感度、知名度以及目标消费者的购买习惯。该平台使品牌能够根据与粉丝群体直接相关的指标来识别和评估合作机会，并将品牌认知度和知名度与竞争对手进行比较。

"尼尔森体育全球研究主管迈克-沃拉格（Mike Wragg）表示："尼尔森球迷洞察以领先品牌、版权持有者和赛事所有者所要求的深度、频率和一致性捕捉并提供球迷数据。"我们在一个灵活的平台上开发了整个用户体验，使我们的客户能够实时运行高度定制化的查询，为商业决策提供信息。

Nielsen Sports Fan Insights integrates the highest quality datasets that the industry has trusted for years. When provided with a single point of access to exclusive datasets from Nielsen, sports properties, sponsor brands and event organizers are able to help answer the most pertinent business questions.  Nielsen Fan Insights include rich data from: 

• Nielsen Homescan, a panel of households which continually provide information about all of their actual purchases across consumer segments
• Nielsen Scarborough, a U.S. local market consumer survey that asks what people watch, attend or listen to and also where they shop, what they buy and what interests they have
• Nielsen Winning Brands, a model that measures brand awareness, consideration and image before, during and after an exposure to consumers through a sponsorship activation
• Nielsen Global Fan Survey, a new monthly global tracking survey of sports fans

通过将数据集整合到一个单一、灵活的平台中，体育产业能够根据其他产业和国家的总体人口对粉丝行为进行过滤和基准测试，此外还能按月发现新趋势，并探索与特定粉丝群体联系最紧密的产品、服务和行业类型。

For more information go to nielsensports.com/nielsen-fan-insights.