Members of Nielsen’s Sustaining Active Black Leadership and Empowerment (SABLE) employee resource group spent the month of February in the community, in our offices and with our clients celebrating Black History Month. A key focus for the group this year was using insights from our 2018 report on Black consumers—From Consumers to Creators: The Online Lives of Black Consumers—to demonstrate the growth opportunity these consumers present for our clients, and the imperative facing businesses to hire African Americans, who are essential to a thriving business.
"尼尔森技术高级副总裁兼 SABLE 执行发起人 Lafayette Cope 表示："非裔美国人的参与和黑人领导力对尼尔森的可持续发展至关重要。"我们的业务是对人进行测量，这意味着我们的员工必须反映我们周围的多样性。在美国人口最多的前 25 个县中，有 21 个已经是多元文化占多数。SABLE 的努力有助于确保我们走在这些趋势的前列，并能继续为我们的客户提供成功的解决方案。
吸引客户
我们在纽约的 SABLE 领导人通过一场名为 "黑人数字体验 "的沉浸式活动庆祝了黑人历史月。整个晚上，嘉宾们探讨了了解黑人消费者行为的重要性，以及品牌应如何真实、适当地与这个群体互动。
Andrew McCaskill, Nielsen’s SVP, Global Communications and Multicultural Marketing, began the evening with a presentation that leveraged insights from our 从消费者到创造者 report. He demonstrated that, in order for companies to win with the general market, they must also win with African Americans, who wield $1.2 trillion in annual buying power.
Mia Scott-Aime, VP, Communications at Nielsen, led panelists TJ Adeshola, (Twitter), Michael Smith, (Michael Smith Media, LLC) and Naima Cochrane (Music Sermon) in a discussion about how companies can seize this opportunity by reaching out to Black consumers in culturally authentic ways. The panel contextualized Nielsen data with third-party perspective, providing actionable insights for attendees.
让我们的联营公司参与进来
几项 SABLE 活动还侧重于提高我们内部员工对多元化和包容性商业案例的认识。
SABLE leaders from our Global Technology & Innovation Center (GTIC) in Oldsmar, Fla., hosted a conversation with Chief Information Officer Kim Anstett. Kim, who was joined by Lafayette, talked about how a diverse workforce brings value and is necessary for a thriving and innovative business. She encouraged those in attendance to actively seek out voices and opinions different than their own in their decision-making processes. In an increasingly diverse U.S. population, which is expected to be a majority multicultural by 2044, talent that represents the world around us is essential.
全国各地的其他活动重点是庆祝尼尔森黑人员工的成就和非裔美国公民领袖的遗产，以及推动参与我们的整体多元化和包容性战略。SABLE 通过类似的内部活动促进员工的参与，从而进一步留住我们的多元化员工。只有当我们的员工队伍能够反映出我们周围日益多元化的世界时，我们才能继续为客户提供下一步的展望。
让我们的社区参与其中
SABLE 还将黑人赋权的信息带到了全国各地的社区。
Associates in our Emeryville, Calif., office hosted a group of high school students from Oakland Tech for a primer on what we do, practical technology projects and career counsel from our engineers and tech professionals. The event galvanized student interest in STEM (science, technology, engineering and math) fields, which will help prepare them for a job market that demands STEM skills. Students also interacted with diverse professionals, who are historically underrepresented in STEM fields. In fact, according to the National Center for Science and Engineering Statistics, only 7.7% of scientists and engineers employed full-time are Black. Nielsen, as a company chock-full of STEM experts, has a responsibility to increase diversity in these fields. SABLE’s Oakland Tech visit, along with several other engagements prove our commitment to fulfilling that responsibility.
我们在纽约的 SABLE 员工还接待了一群来自霍华德大学的学生，以支持 STEM 领域不同学生的职业发展。学生们在了解了尼尔森在讲述非裔美国消费者故事方面的能力和承诺后，与我们的非裔美国领导人进行了坦诚的交流。
