明天，美国最高法院将就政府是否可以在 2020 年人口普查中增加有关公民身份的问题听取辩论。该案的原告认为，如果增加这一新问题，人口普查的参与度将受到抑制，从而导致人口数量严重不足。
At Nielsen, we’ve worked with data for almost 100 years. We know data science. And we know that adding an untested question to this census is bad science and will likely lead to a significant undercount of the U.S. population. In particular, we believe that young, multicultural people—a consumer segment that will be the main driver of economic growth for the next decade—are at great risk of being underrepresented.
To that end, we’ve filed a “friend of the court” brief with the Supreme Court supporting the exclusion of a citizenship question to the 2020 decennial census. We’ve outlined our concerns that such a question could present for businesses today in an Op-Ed in the New York Times.
每十年进行一次人口普查的目的是为了全面、准确地统计我国的人口数量。如果政府成功地在 2020 年人口普查中加入公民身份问题，那么人口普查将包含有缺陷的数据，这将对美国的商业和媒体、零售及包装消费品企业产生深远影响。这些数据涉及数十亿美元。
Nielsen, in particular, relies on the U.S. Census data. We use it at a town-by-town, block-by-block level to determine the makeup of our measurement panels. In turn, this data allows us to provide measurement and analytics services to our clients. It is our panel participants—representative of their particular demographics, including race, age, gender, socioeconomic class, and other characteristics—together with large data sets, that allow us to project the ratings of a particular piece of video content, the market share of a beverage manufacturer, or what products to stock and where to site physical stores.
Nielsen is the gold standard when it comes to measurement and data science. Our rigorous methodology allows us to measure what people watch, buy and listen to while accurately representing U.S. diversity. That’s why we’re committed to advocating for a sound research approach to the Census. If the U.S. Census data is inaccurate, businesses won’t know their customers exist—they won’t plan for them and won’t reach them, leaving perhaps hundreds of millions of dollars on the table.
我对领导尼尔森感到自豪的原因之一是，我们采用了值得信赖和公平的数据科学原则。我们花费数百万美元来确保每个人都能参与我们的测量。为了保持我国人口数据的完整性，我们必须确保没有人会因此而放弃完成人口普查。将每个人都计算在内会使世界变得与众不同。
To read this article in Spanish, visit our Latinx community site.
