BANGKOK, Thailand – June 4, 2019 – Nielsen today announced it will increase its Digital Ad Ratings service online ad rating capabilities by adding measurements to YouTube applications in 26 more countries around the world, including Belgium and Brazil. , Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey. and United Arab Emirates
扩大这项服务的范围 这将使所有 34 个国家的数字广告评级（Digital Ad Ratings）都能通过台式机和移动网络浏览器（手机和平板电脑）测量 YouTube 应用程序上的广告受众数据，从而为营销人员提供跨设备的全面测量数据。(数字广告评级服务从2017年6月起在美国推出，从2017年10月起在加拿大和日本推出，从2018年1月起在英国、法国和德国推出，并在澳大利亚和意大利推出。自 2018 年 9 月 1 日起
此次扩展将为尼尔森数字广告评级的用户提供在YouTube应用程序中观看广告的消费者的年龄和性别信息，以及到达率、频率和总评级数据（GRPs）。YouTube广告评级的测量方法与数字广告评级服务中所有其他移动出版商的测量方法一致，使媒体买家和卖家都能利用：媒体规划和实际工作中的数据整理和冗余测量
With Nielsen’s Digital Ad Ratings service, media owners, product owners and agencies will be able to gain a deeper understanding of the behavior of their viewers on YouTube using the same ratings as TV.
“As more and more people Watch videos across digital platforms and devices. Nielsen’s comprehensive and comprehensive ability to measure YouTube audiences through its Digital Ad Ratings service is critical to delivering a complete media audience. Especially given that YouTube has a huge video ad market share in those countries where we are expanding our measurement capabilities,” said Ms. Ranchita Sri Woravilai, Deputy Director, Nielsen Media, Thailand. YouTube to provide a broader viewing landscape.”
关于尼尔森
Nielsen Holdings (NYSE: NLSN) is a global measurement and analytics company that provides a complete and reliable view of the consumer and global market. Our way of working connects Nielsen proprietary information to other sources. To help customers around the world understand that what is going on What will happen next inthe future, and how to best deal with the data and knowledge we have acquired. For more than 90 years, Nielsen has provided data and analysis based on our scientific precision and innovation. as well as continually developing new methods toto meet the most important needs of various industries such as the media, advertising, retail and consumer goods industries. Nielsen is a S&P 500 Index company, operating in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
