We’re proud to announce that Nielsen has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2019, earning No. 10 in the Music category.
The award honors Nielsen Gracenote, the world’s leading entertainment data and technology company powering the top music and TV services, consumer electronics manufacturers, automakers and media companies on the planet.
在 Nielsen Gracenote 于 2018 年取得的多项进展中，该团队发布了一个突破性的音乐描述系统，可根据歌曲的独特风格对其进行分类。利用先进的机器学习技术，Gracenote Sonic Style能够按照450种不同的 "风格特征 "对数百万首歌曲进行分类，而不是简单地按照摇滚、嘻哈或爵士等宽泛的流派对艺术家进行分类。这一创新使流媒体音乐服务能够为听众策划和提供更加完美的个性化播放列表。
"Nielsen Gracenote 产品营销高级副总裁 Graham McKenna 说："音乐搜索和发现应该是无摩擦的，确保歌迷可以轻松找到新的歌手和喜爱的歌曲，并与之建立联系，同时重新发现旧爱。"超详细的音乐元数据是音乐个性化背后的秘诀。它使流媒体服务能够更好地理解音乐的真正精髓，并提供更新鲜、更有粘性的播放列表，让歌迷们持续参与其中"。
We’re thrilled to be honored in Fast Company’s Most Innovative Companies issue (March-April 2019), now available online, as well as via iTunes and on newsstands next week.
Find out more about Nielsen Gracenote, and learn more about how Nielsen is innovating every day.
