尼尔森将本地媒体影响力扩展到另外 19 个市场的本地电视和广播领域

尼尔森跨平台媒体规划解决方案包括高级受众细分和跨渠道优化功能

New York, NY – May 16, 2019 – Local Nielsen Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across local TV and radio, is expanding to include 19 additional markets. Local NMI enables agencies, advertisers and media sellers to plan media for advanced audience segments in 44 designated market areas (DMAs)—inclusive of all 48 Portable People Meter (PPM) metros—representing 25 Local People Meter and now 19 TV Set Meter markets. These 19 new markets will be available to clients beginning the week of May 20, 2019.

本地 NMI 采用受访者级别的数据，可分别对本地电视和广播以及电视和广播进行深入的跨平台分析。结合尼尔森-斯卡布罗本地消费者洞察，这些电视和广播加斯卡布罗的组合提供了个人层面的跨媒体优化，并实现了细粒度的高级受众细分。

“The addition of more markets to Local NMI gives greater levels of precision to buyers and sellers looking to plan and execute more efficient media transactions in local markets,” said Jay Nielsen, SVP, Product Leadership, Nielsen. “Local NMI unlocks access to new insights on media allocation and schedule optimization to better reach a variety of audiences across media vehicles.”

随着基于受众的跨平台媒体购买的发展，尼尔森正在利用斯卡伯勒（Scarborough）的独特能力，即真正的市场本地数据，来分析高级受众细分，包括行为、态度和跨平台媒体行为属性。本地 NMI 改进了广告活动的投放，大大简化了本地电视和广播的规划流程，未来还将有更多的媒体类型加入进来。