尼尔森与美国联合电视传播公司（Univision Communications Inc.就全国和地方电视收视率测量达成长期协议

New York, NY—March 21, 2019—Nielsen (NYSE: NLSN) today announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19 local markets and Puerto Rico will have continued access to Nielsen’s broad suite of measurement and analytics services.

For the first time, as part of this new agreement, Univision will join as subscribers to Nielsen SVOD Content Ratings, Local Nielsen Media Impact (Local NMI) and Nielsen National Out-of-Home (OOH) Reporting Service. With Nielsen SVOD Content Ratings, Univision will now have competitive insights into how its content compares to other programs including original programming from SVOD services. Local NMI offers Univision Local TV stations a solution to help provide more efficient local media planning and cross-channel optimization. With the addition of these services, Univision will be able to provide advertisers with a holistic view of where its audience is viewing its content and how to best engage with those viewers across its various programs and ad loads.

此外，Univision 现在将开始使用尼尔森的户外测量服务来捕捉和了解西班牙裔消费者的户外收视习惯。该协议为 Univision 提供了在其物业内播放的直播节目和广告内容的收视率和数据，以及七天的时移收视率。这些新增的洞察力使 Univision 能够更全面地了解各种调谐来源的观众，并将非常受欢迎的年轻观众充分货币化。

“As the leading media company engaging Hispanic consumers, Univision works with the major research and analytics companies in the business to ensure accurate and representative data on the media consumption of Hispanic audiences, as well as the impact it has on brand growth, regardless of the platform or connection that they are using,” said Roberto Ruiz, executive vice president of research, insights and analytics at Univision. “Within this framework, our renewed agreement with Nielsen ensures accurate measurement as our audience continues to evolve across screens and platforms, in and out of the home. With an enhanced suite of tools we will deliver to our clients the whole picture of the unique, engaged audience they can connect with to generate brand growth messages—now with even greater clarity on local markets and radio. Furthermore, our agreement ensures that Univision remains at the forefront of innovative new technologies in a rapidly evolving media marketplace.”

Univision拥有和运营的地方电视台将继续利用尼尔森的地方电视货币测量和广泛的地方服务套件，向广告商展示其产品组合和观众的优势。地方 NMI 的加入将使 Univision 的地方电视台和广播属性提高效率，并能够利用先进的受众细分了解跨媒体覆盖范围、频率和重复情况。最终，地方 Univision 电视台将能够以经济高效的媒体计划为客户提供所需的受众。

"尼尔森全国销售集团执行副总裁兼董事总经理彼得-布拉德伯里（Peter Bradbury）表示："无论是观看五人足球赛、最新的电视连续剧还是当地新闻，美国的西班牙裔观众都与美国电视一台有着非常特殊的关系。"我们很荣幸能延续联合电视与尼尔森之间的特殊关系。这项合作协议建立在双方共同的信念之上：客户成功，我们才会成功，我们承诺提供有助于货币化和促进客户业务发展的指标。