尼尔森与 Quotient Technology 建立战略合作伙伴关系，创建全新行业全渠道数据集

新协议为数据驱动型营销提供无缝测量和激活的下一个前沿领域

New York, NY – July 30, 2019 – Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic partnership with Quotient Technology (NYSE: QUOT), a leading digital-first provider of data, media and promotions platforms powered by purchase data. Through this new strategic partnership, Nielsen will bring Quotient’s omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing.

随着消费者寻求更加综合的购物体验，品牌营销人员正越来越多地利用数据来推动如何分配媒体投资以及如何在消费者购买过程中与他们建立联系的决策。这一战略合作伙伴关系将Quotient由零售商提供的超过1亿买家的数据集及其媒体和促销活动激活平台与尼尔森测量解决方案结合在一起，为广告商和代理商提供独有的消费者洞察力，通过更复杂的、数据驱动的大规模营销实现销售增长。

"尼尔森全球分析主管马特-克雷普西克（Matt Krepsik）表示："随着营销人员不断适应与全渠道购物者的联系，广告商正在模糊媒体与贸易之间的界限，以通过精心策划的消费者体验获取增量增长。"尼尔森全球分析主管马特-克雷普西克（Matt Krepsik）表示："与Quotient的合作符合我们的战略，即为客户提供消费者情报，为其在购买过程中的所有接触点提供信息并优化广告投资。

Through Nielsen insight and measurement solutions, clients will have access to Quotient’s purchase and intent data set. This represents nearly 5 billion purchase transactions powered by retail partners generating more than $150 billion in annual sales, as well as Quotient’s digital promotion data including billions of digital coupons clipped per year. Quotient data sets will be exclusively provided to Nielsen for integration across Nielsen 数字广告评级, 活动提升 和 Multi-Touch Attribution, offering marketers a trusted view of media exposure connected to comprehensive understanding of purchasing behavior and intent.

"Quotient Technology 首席执行官 Mir Aamir 表示："我们很高兴能与尼尔森合作，将两个强大的数据和媒体品牌及平台结合起来，实现高效的营销支出。"消费者品牌营销人员需要无缝数字解决方案来实现规模化效果。我们可以共同满足这一需求，将洞察、激活和测量无与伦比地结合起来，推动行业向前发展。"

The strategic partnership will also extend to Nielsen’s analytics, activation and planning solutions, including Nielsen Marketing Cloud 和 Nielsen Media Impact. Nielsen customers will be able to seamlessly access Quotient Audiences’ more than 2,500 consumer packaged goods (CPG) ready buyer segments through the Nielsen Marketing Cloud. By bringing together the companies’ product and data offerings, Nielsen and Quotient will be able to provide advertisers, publishers and platforms with greater comparability across media channels and coverage across the retail space, including 20,000 stores across the U.S. Nielsen plans to make lift measurement and activation services that use Quotient data available to clients beginning Sept. 1, 2019.