Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising
New York, NY – Sept. 18, 2019 - Today, Nielsen (NYSE: NLSN) announced it has entered into a strategic alliance with OpenSlate, the leading independent provider of brand safety and content suitability measurement across global digital platforms. This collaboration combines OpenSlate’s expertise with Nielsen’s comprehensive suite of independent, third-party audience measurement offerings.
尼尔森最初将把 OpenSlate 的技术与其数字广告收视率结合起来。尼尔森数字广告收视率是业界领先的货币测量解决方案，它以与尼尔森电视收视率相媲美的方式，对电脑、移动和联网设备上的数字受众提供全面的次日视图。
OpenSlate 为广告商提供了对内容进行分类、衡量质量和评估品牌适用性的一致方法。OpenSlate 目前对 6 亿多个广告支持视频进行测量和评分。通过这一战略联盟，尼尔森获得了 OpenSlate 的少数股份，为扩大公司团队和技术提供了股权资本。
联合利华北美媒体高级总监 Jeni Gardner 说："尼尔森和 OpenSlate 联手致力于独立的第三方测量，这令人鼓舞。作为联合利华责任框架的一部分，我们致力于支持我们的合作伙伴优先考虑责任基础设施。此次合作为我们提供了全面、负责任的解决方案，以确保人们和品牌的网络安全。
"尼尔森数字产品领导高级副总裁尼凯什-帕特尔（Nikesh Patel）表示："随着 CMO 希望以更高的准确性和智能性与消费者建立联系，在正确的环境中接触正确的受众比以往任何时候都更加重要。"我们与 OpenSlate 的新战略联盟将使我们能够在尼尔森为市场带来的值得信赖的数字受众测量基础上提供品牌安全洞察。
“OpenSlate is committed to independent measurement that furthers a healthy, high-quality content ecosystem,” said OpenSlate CEO Mike Henry. “We are thrilled to leverage our long track record in measuring content suitability in this new partnership with Nielsen, the leader in audience measurement.”
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT OPENSLATEOpenSlate creates metrics that foster a healthy online video ecosystem and promote high quality content. The company’s technology and independent ratings provide insight into the nature and quality of content on the world’s largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. The company’s solutions are used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at www.openslate.com.
联系方式
尼尔森媒体关系部
萨拉-穆拉托雷
sarah.muratore@nielsen.com
莱斯利-皮特森
leslie.pitterson@nielsen.com
OpenSlate 媒体关系
凯特-里奇
kate@openslate.com
本-比林斯利
ben@broadsheetcomms.com
