尼尔森在新西兰为 YouTube 移动应用增加测量功能

尼尔森数字广告评级提供主要数字视频平台受众的独立视角

 

Auckland, New Zealand – Tuesday June 4, 2019 – Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey & The United Arab Emirates.

Now available in 34 countries, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of Digital Ad Ratings for YouTube’s mobile app was made available in the United States in June 2017, in Canada and Japan in October 2017, in the UK, France and Germany in January 2018, and in Australia and Italy on September 1, 2018.

With this expansion, Nielsen Digital Ad Ratings clients will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points (GRPs). Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings – enabling both media buyers and sellers to leverage truly comparable and deduplicated persons-based measurement across publishers in their media planning and execution. With Nielsen Digital Ad Ratings, publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV.

新西兰Mindshare公司总经理萨曼莎-奥斯本（Samantha Osborne）说："尼尔森将YouTube移动应用内测量纳入其数字广告评级服务，这是一个非常积极的消息，对于我们的数字视频规划和测量来说，这是向前迈出的一大步。它将为我们的广告主提供更好的广告覆盖人群的可见性，并使我们更接近于通过跨设备测量实现数字视频消费的完整独立图景这一目标"。  

"尼尔森总监托尼-博伊特（Tony Boyte）表示："随着越来越多的人通过数字平台和设备观看视频，尼尔森通过《数字广告收视率》对YouTube进行全面测量，这对于提供完整的媒体消费情况至关重要，尤其是因为YouTube在这些国家的移动视频广告中占有很大份额。"我们很荣幸能够为市场提供YouTube广告受众的独立视角，并将其与更广泛的收视情况结合起来。