尼尔森数字广告评级提供主要数字视频平台受众的独立视角
Mumbai, India – June 3, 2019 – Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: India, Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey & The United Arab Emirates.
Now available in 34 countries, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of Digital Ad Ratings for YouTube’s mobile app was made available in the United States in June 2017, in Canada and Japan in October 2017, in the UK, France and Germany in January 2018, and in Australia and Italy on September 1, 2018.
With this expansion, Nielsen Digital Ad Ratings clients will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points (GRPs). Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings – enabling both media buyers and sellers to leverage truly comparable and deduplicated persons-based measurement across publishers in their media planning and execution. With Nielsen Digital Ad Ratings, publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV.
“As more people watch video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts for a large share of mobile video advertising in these countries.” said Dolly Jha, Head – Media, Nielsen South Asia. “We are proud to be able to provide the market with an independent view of the audience for advertising on YouTube in context of the wider viewing landscape.”
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
塔里尼-马瑟-考尔
tarini.mathurkaul@nielsen.com
+91 9654400458
