尼尔森为亚太地区的 YouTube 移动应用内添加测量功能

Nielsen Digital Ad Ratings Provides Independent View of Key Digital Video Platforms’ In-App Audience in over 30 Markets, Helping Marketers Make Sense Of Campaign Reach and ROI

Singapore, 4 June 2019 – Nielsen announced today it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional markets, including 新加坡, Belgium, Brazil, Bulgaria, Czech Republic, Greece, 香港, Hungary, 印度, 印度尼西亚, Ireland, Israel, 马来西亚, Mexico, Netherlands, 新西兰, Norway, 菲律宾, Poland, Puerto Rico, South Africa, Spain, 台湾, 泰国, Turkey and the United Arab Emirates.

Now available in 34 global markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of Digital Ad Ratings for YouTube’s mobile app was first made available in the United States in 2017, in Canada and Japan in October 2017, in the UK, France and Germany in January 2018, and in Australia and Italy on 1 September 1 2018.

With this global expansion, media buyers and sellers will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points (GRPs). Measurement of YouTube ads uses a consistent methodology with all other mobile publishers in Digital Ad Ratings – enabling both media buyers and sellers to leverage truly comparable and deduplicated persons-based measurement across publishers in their media planning and execution. With this measurement, publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics comparable to those used for TV.

"随着跨平台和跨设备的视频消费不断增加，尼尔森能够为营销人员提供YouTube移动受众的独立测量，这对行业来说是一个改变游戏规则的举措。"尼尔森东南亚媒体董事总经理安妮特-昆斯特（Annette Kunst）表示："随着数字广告收视率（Digital Ad Ratings）功能的扩展，YouTube庞大的移动受众覆盖范围也将包括在内，亚洲市场的广告主将获得所需的可比性、覆盖面和透明度，从而在全球30多个市场最大限度地发挥其数字媒体的影响力。