New York, NY – Feb. 12, 2019 – Nielsen (NYSE: NLSN) and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between Nielsen and the NBC and Telemundo owned stations and RSNs.
"我们正在加倍努力开发测量工具，以帮助我们的客户最大化对我们电视台的投资，"NBC 环球旗下电视台首席收入官兼商业运营总裁弗兰克-科默福德（Frank Comerford）说。"尼尔森的消费者收视率和选民收视率工具是对我们为电视台创建的强大测量工具包的有益补充，有助于我们清晰地了解 NBC 和 Telemundo 电视台在广告商和消费者心目中的价值和影响力，这一点与国内任何其他电视集团都不同。
Nielsen’s Rhiza consumer insights sales tools allow local TV sales and researchers to explore and visualize their data and insights in a granular way, providing automotive registration by the dealer, make and model. Rhiza also delivers actionable analytics with one-click insights-on-demand that are personalized by market, sector and audience. In addition, Rhiza enables clients to find powerful sales stories that showcase top-ranked TV or radio stations to inform local planning, buying and advertising sales efforts. The platform is powered by Nielsen data, and in addition to voting behavior, also includes data from Nielsen Scarborough and Polk Automotive, to enable the most robust third-party datasets available.
选民收视率跨平台工具按月向电视台提供电视和音频选民收视率数据，规模大、覆盖面广，完整代表了所有选民和观众类型，包括仅在广播中收看和在电视上收看的家庭。尼尔森选民收视率覆盖全国 56 个主要市场，有助于更好地了解不同种族、性别和人口特征的选民的媒体消费行为。
作为地方广播行业的领导者，NBC环球旗下的电视台部门一直在寻求新的数据和工具来帮助他们的客户识别和接触正确的观众群体，"尼尔森地方部董事总经理杰夫-温德（Jeff Wender）说，"Rhiza和尼尔森选民收视率通过丰富的市场购买和投票行为扩展了NBC和Telemundo电视台的工具包。"Rhiza和尼尔森选民收视率扩展了NBC和Telemundo电视台的工具包，提供了丰富的市场购买和投票行为数据，便于访问和激活。作为我们客户承诺的一部分，我们将与电视台和地区体育网络合作，确保每个地方电视台都拥有实现其业务目标所需的工具，并在市场上获得宝贵的本地受众。
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT NBCUNIVERSAL OWNED TELEVISION STATIONS NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 40 NBC and Telemundo local television stations serving 28 markets, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 37 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.
联系方式
尼尔森
道恩-罗文
dawn.rowan@nielsen.com
646-654-8641
NBC 环球旗下的电视台
梅丽莎-卡斯特罗
melissa.castro@nbcuni.com
954-622-808
