– Nielsen launches FANLINKS
Sydney, Australia: 3 June 2019: Global measurement company, Nielsen, has launched in Australia, FANLINKS.
FANLINKS brings together two existing Nielsen data sets, Nielsen Consumer & Media View (CMV) and Nielsen SportsLink, linking sports fan engagement insights with profiling data across retail, media and sports industries. By fusing these data sets together sporting bodies, rights owners, venues, agencies, publishers and brands will be able to identify, plan, execute & measure their sports business initiatives.
Glenn Channell, Product Leader Nielsen Sports Australia said, “Nielsen is eager to provide the Australian sports industry with a singular data source that can link the value of sports fans to their commercial growth objectives. FANLINKS is a versatile information source that supports practical applications and decision making. It provides the sports industry with:
- 丰富和提高粉丝洞察力
- 制定有针对性的传播规划
- 合作探寻和管道验证
- 伙伴关系审查和评估
- 加强体育营销和伙伴关系活动"
Kate Kopczynski, Associate Director, Nielsen Consumer & Media View said, “Nielsen Consumer & Media View is a rich data set that provides a 360 degree view of consumers across all areas of their lives. Combining this with Nielsen SportsLink which has a unique understanding of Australian fan engagement and their behaviour across the sports entertainment landscape will mean that the sports industry has a unique understanding of the thoughts and actions of Australian fans.”
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
埃莉诺-克鲁姆
eleanor.crum@nielsen.com
+61 421 692 808
