Oslo, 4 January 2019 – The steering group for the Radio Survey in Norway and Nielsen Media Research are pleased to announce that the launch of the new listener survey, Total Electronic Audio Measurement (TEAM) went “live” as planned on 1 January 2019.
The new survey is carried out on behalf of NRK, Bauer Media and the P4 group, and includes measurement and reporting of all types of audio content from the clients’ stations, from live to time-shifted, both broadcast, digital and podcast. The measurement is independent of the distribution platform and equipment used for listening as well as the listening location. Norway has thus received one of the world’s most comprehensive measurements of listening.
TEAM 调查记录了有多少人收听各种广播电台、谁在收听以及收听的时间长短。可以区分收听地点，如家中、户外和度假屋，以及交通工具（后者将在 2019 年实施）。
The purpose of the survey is to provide a representative picture of the listening behavior of Norwegians living in private households. Data from the survey are suitable as a basis for both commercial and editorial analyzes, “says Ragnhild Herlofsen, commercial director of Nielsen Media Research.
“After the digitalisation of radio, listening in Norway is now more fragmented than before. With this as a starting point, we are pleased to be able to collaborate with Nielsen, which offers a measuring method designed for measuring listening in such a market,” says the leader of the steering group. Kristian Tolonen (head of analysis, NRK).
Listening via the media channels’ websites and applications is measured with a separate digital software (Software Development Kit), and will be reported to the clients as a supplement to the official listening figures.
初步数据表明，目前的无线电收听率略高于以往的测量结果。这主要归因于测量方法的改进，主要与测量设备技术的进一步发展有关。
尼尔森采用了所谓的增强型 cBET 技术，该技术可确保比以往更精确地登记听众案例。其结果是可以捕捉到多个简短的聆听案例，以及在具有声学挑战性的环境中的实际聆听情况
“These methodological improvements mean that we will now succeed in picking up more real radio listening, which we are of course happy about,” says Kristian Tolonen.
Official figures for this year’s first radio week (including 7 days of time-shifted listening) will be published on 14 January, and will be made available on the following website: https://beta.nielsen.com.
我们期待与您一起度过激动人心的无线电年！
ABOUT NIELSEN
Nielsen is the world’s leading provider of market research and has services in over 100 countries. Nielsen provides its customers with strategic insight and a basis for better decisions by analyzing market developments and contributing to an understanding of consumers’ attitudes and behavior.
Nielsen Media Research has been awarded the contract for the delivery of the official listening figures for audio in Norway from 1 January 2019. The clients for the survey are NRK, Bauer and the Nordic Entertainment Group (P4 group). Based on the channels’ common vision of the most future-oriented and platform-independent measurement possible, Nielsen will thereby become a supplier of one of the world’s most comprehensive measurements of audio.
尼尔森在全球拥有超过 65 年的广播测量经验，并拥有 100 多项测量技术专利，其中包括自 2005 年起在挪威用于测量广播收听率的个人收听率测量仪 (PPM) 技术。
PRESS Contacts:
无线电调查指导小组组长：Kristian Tolonen (NRK) 电子邮件：kristian.tolonen@nrk.no
Commercial Director, Nielsen Media Research: Ragnhild HerlofsenEmail: ragnhild.herlofsen@nielsen.com= “ragnhild.herlofsen@nielsen.com”>
