2019 年 6 月数字新闻排行榜

大型体育赛事推动澳大利亚数字受众使用移动设备

Sydney, Australia, 11 July 2019: Today, Nielsen released its June 2019 Nielsen Digital Content Ratings tagged data. The latest insights revealed that the Cricket World Cup (Match 8 and 9) and State of Origin (Game 1) which were all aired on 5 June 2019,  resulted in the number of Australians accessing sports content online increasing by +44% when compared to the previous four Wednesdays². Along with audience, engagement across sports-related content on mobile devices saw an increase of +93%.

Nielsen Social Content Ratings also showed that Australian social media engagement for TV content increased by +367% on 5 June 2019 when compared to an average of the previous four Wednesdays. Seventy-five percent of total social media interactions on this date was driven by State of Origin³.

2019 年 6 月，news.com.au 以 1,000 万独立受众成为新闻网站中的佼佼者。澳大利亚广播公司新闻网站（880 万）和 nine.com.au（810 万）紧随其后，排名第三。

smh.com.au（790 万）排名第四，7NEWS（550 万）和《卫报》（450 万）紧随其后，排名第六。

排名第七的是《每日邮报》澳大利亚版（430 万），紧随其后的是澳大利亚社区媒体网络（370 万），其前身是费尔法克斯数字区域网络。其次是《时代报》（350 万），雅虎（330 万）排名第十。

排名	姓名	独特的受众	每人花费的时间（时：分：秒）	每人场次
1	news.com.au	10,034,673	00:28:14	9.1
2	美国广播公司新闻网站	8,824,340	00:33:27	8.1
3	nine.com.au	8,093,395	00:24:55	7.9
4	smh.com.au	7,896,523	00:18:01	5.4
5	7NEWS	5,463,945	00:04:26	4.1
6	卫报	4,469,058	00:20:48	6
7	澳大利亚每日邮报	4,318,423	00:30:02	8
8	澳大利亚社区媒体网络	3,740,595	00:04:10	3.2
9	时代	3,529,896	00:28:21	7
10	雅虎	3,261,747	00:10:28	4.1

尼尔森数字内容评级说明：

• 尼尔森数字内容收视率仅对参与的出版商进行测量。 
• 尼尔森数字内容评级》（Nielsen Digital Content Ratings）月度标签数据现已成为 IAB 认可的独立货币。 
• Each month reported entities are improving their audience measurement coverage. For example, this could include new apps, websites, video content or off-platform content coming under measurement.  If there are changes in rankings or audiences it is necessary to consider that these may have increased or decreased due to measurement coverage changes, versus organic audience behaviour in the reporting period. 
• Due to an upgrade in Android mobile operating systems that resulted in third-party apps updating their technology a measurement gap was identified. Nielsen Measurement Science estimate that this change caused a coverage gap of 2% on average across all brands in Nielsen Digital Content Ratings.

1. 来源：尼尔森尼尔森数字内容收视率，每月标签，2019 年 5 月和 6 月，体育子类别，文本，2 岁以上人群，人口普查。
2. 资料来源资料来源：尼尔森数字内容收视率，每日平均独立受众，5 月（8、15、22、29）和 6 月 5 日，体育子类别，文本，2 岁以上人群，人口普查。
3. Source: Nielsen Social Content Ratings – Total Social Interactions for Sports Events (May 2019 – June 2019).
4. 来源：尼尔森尼尔森数字内容评级，每月标签，2019 年 6 月，时事和全球新闻子类别，文本，2 岁以上人群，人口普查。