Horizon Media 成为首家订阅尼尔森高级受众解决方案的代理商

Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys

尼尔森继续推动行业向广告商定义的跨线性电视受众细分市场交易的方向发展 

New York, NY – July 24, 2019 – Nielsen (NYSE: NLSN) today announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions (forecasting and posting) that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities of data and workflow that come up as a result of leveraging advanced audience data sets. As the first agency to subscribe to Nielsen Advanced Audience, Horizon Media is demonstrating its role as an innovator in the audience-based marketplace, delivering value to its clients. 

多年来，我们一直坚信高级受众的重要性，并投入了大量的时间和资源，为我们的客户提供更全面的消费者整体视图，"地平线媒体高级副总裁兼WHERE董事总经理米歇尔-多纳蒂（Michele Donati）说，"这项协议是我们对广告主定义受众承诺的演进，我们很高兴与尼尔森合作，充分挖掘高级受众的潜力和价值。"这项协议是我们对广告主定义受众承诺的发展，我们很高兴能与尼尔森合作，充分挖掘高级受众的潜力和价值。 

通过尼尔森高级受众预测解决方案，Horizon Media可以对高级受众群体进行综合预测和发布，从而更好地进行广告策划，改进电视定位，更有效地提供高级受众保证。在广告购买的前期规划阶段，尼尔森高级受众预测解决方案使 Horizon Media 能够了解任何高级受众细分市场在关键年龄/性别购买人群方面的可用受众印象，并对所有国家电视网络的四个日历季度进行预测。通过尼尔森高级受众发布解决方案，Horizon Media 现在可以了解全国性电视广告印象以及全国性广告日程或电视广播列表中任何高级目标受众的独特到达率。Horizon Media 还可获得高级目标受众的 "全球估计值"，这是任何高级受众交易的基础部分。 

"尼尔森高级视频广告部总经理凯利-阿布卡里安（Kelly Abcarian）表示："作为基于受众的计划和购买生态系统中的创新领导者，我们很荣幸地邀请到地平线传媒作为首家订购尼尔森高级受众套件的代理客户。"Horizon Media正在利用我们解决方案的强大功能，重申其在这一领域的承诺和领导地位，以一种无摩擦、可靠的方式对广告客户定义的受众进行交易，以计划、协商和协调线性电视购买，就像他们今天使用尼尔森年龄和性别数据一样。  

在当今竞争激烈的媒体环境中，广告商对其广告支出提出了更高的要求。因此，在线性电视购买中，使用广告商定义的受众对保证数量的承诺越来越多。尼尔森高级受众为高级电视细分市场提供了亟需的行业一致性和透明度，从而使广告商最终获得他们所期望的广告投资回报率，真正实现盈利。  

“We have a history of using advanced audience segments during the planning process, however, the value of these data-defined audiences are even greater when they are used for activation and post campaign measurement,” said Samantha Rose, Senior Vice President of Video Investment, Horizon Media. “The innovative nature of Nielsen Advanced Audience  enables us to breakdown existing silos and create a seamless workflow which will allow us to stay ahead of the curve as the industry moves towards transacting on segments beyond age and gender.”