更深入、更具描述性的电视和电影内容元数据将提高观众的参与度和忠诚度
EMERYVILLE, CA, January 3, 2019 – Gracenote, a Nielsen company (NYSE: NLSN), today announced the launch of its next-generation descriptive metadata solution making possible more contextually relevant and satisfying TV and movie discovery experiences. Gracenote Video Descriptors, the first of the company’s new Advanced Discovery products, will enable pay TV providers, OTT services and connected device manufacturers to unlock deeper user engagement and loyalty in a hyper-competitive marketplace.
电视提供商正在投入越来越多的预算，建立庞大的原创内容和授权电视节目和电影的点播目录。与此同时，他们还在开发更智能的搜索、发现和推荐功能，包括基于语音和图像的搜索，以便让观众接触到从大制作的大片到最小众的电视节目等所有可用内容。随着内容目录的不断扩大和发现系统的日益直观，它们需要超越传统类型信息的复杂元数据，以促进有针对性的推荐和个性化。
"Gracenote首席产品官西蒙-亚当斯（Simon Adams）表示："主要流媒体提供商的目录中平均约有40,000集电视剧和电影，但观众却需要对其进行分类并找到相关节目。"Gracenote Video Descriptors 通过深入研究故事情节和角色，并为内容分配更细化的元数据，为电视提供商提供了强大的数据集，使其能够提供更新鲜的发现、推荐和语音体验，满足观众的各种口味或情绪。
Gracenote 视频描述符将娱乐元数据提升到了一个新的水平，使人们能够更清晰地了解内容，进而选择更个性化的视频。新的 Gracenote 数据集远远超出了传统的类型，包括了情绪、主题、场景和人物等描述符。此外，Gracenote Video Descriptors 还具有针对个别电视节目和电影的结构化关键字集，这些关键字集对内容的描述逐步细化。
Using Game of Thrones as an example, Gracenote pinpoints Themes such as “Greed” and “Betrayal,” describes Scenarios including “Power Struggle” and “Manipulation,” assigns Mood elements like “Dark” and “Gripping” and classifies the program’s Characters from “Royalty” to “Dragons.” Focusing on Scenarios, Gracenote data can be used to identify similar programs based on related descriptors such as “Sweet Revenge” or “Good vs Evil.” By better understanding what Game of Thrones is about and relating those attributes to other programs, Gracenote Video Descriptors enable deeply nuanced discovery that surface the content that will best resonate with individual viewers.
为了生成描述性元数据，Gracenote 依靠专家数据科学家、编辑团队和先进的机器学习技术，从各种可能的角度对电视节目和电影进行描述。视频描述符深入挖掘故事情节、人物和场景，根据观众的情绪、偏好、口味和以往的观看行为，更好地将观众与他们可能喜欢的全部可用内容联系起来。
高级探索套件的其他版本将于 2019 年推出。Gracenote 将在 1 月 8 日至 11 日于拉斯维加斯举行的 2019 年消费电子展上展示视频描述符以及其他创新的娱乐数据和技术解决方案。
关于 Gracenote
Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video and sports content and technologies to the world’s hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 200 million tracks, TV listings for 85+ countries and statistics from 4,500 sport leagues and competitions. Gracenote is headquartered in Emeryville, Calif. and supports customers around the globe. For more information, visit www.gracenote.com.
