ESL 和 DreamHack 宣布与尼尔森达成全面的电竞测量协议

合作进一步推进电竞研究标准，为电竞赞助提供更多信心

(Cologne) – September 26, 2019 – ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement. The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in esports events.  

ESL, DreamHack and Nielsen have worked closely over the past several years to establish the foundation  for delivering consistent and standardized esports measurement to media and advertisers alike. This new collaboration will focus efforts significantly across four key areas:

• Brand Impact: Holistic assessment of ESL and DreamHack brand partnerships, identifying and tracking brand partnership assets and impacts on audiences
• Media & Sponsor Valuation: Measurement and tracking of media value for brand and media partners
• Consumer Analytics: Esports audience research programs delivering quantitative consumer insights and analytics
• 利用标准化指标进行电竞观众测量和基准设定

该协议还使 ESL 和 DreamHack 能够根据尼尔森行业领先的质量指数 (QI) 媒体方法，定期向品牌合作伙伴和广告商报告货币估值，以便与其他电竞运动以及传统体育运动进行可信的基准比较。作为尼尔森电竞顾问委员会的成员，ESL 和 DreamHack 还将继续支持为所有数字和线性电竞转播建立标准的观众指标。

“It is very important for the esports industry to use standardized reliable data measured by an independent company like Nielsen in conversations with brand partners and broadcasters,” said Thomas Schmidt, CCO at ESL. “Our work with Nielsen reaffirms our commitment to shape the esports industry and build stronger relationships with media and advertising partners by driving the standardization of key performance indicators across the industry with an independent and reliable partner. Establishing KPI’s like average minute audience (AMA) and others will push the industry forward and make it more accessible for media partners worldwide.”

"尼尔森电子竞技部董事总经理妮可-派克（Nicole Pike）表示："赞助商和广告商可以了解我们为 ESL 提供的全球品牌曝光度指标，并放心地进行交易。"我们很高兴 ESL 能够信任尼尔森，并帮助我们在支持整个行业的收视率和媒体价值报告标准方面发挥领导作用。

As part of the agreement, Nielsen will provide in-depth measurement around the recently announced ESL Pro Tour; a circuit that connects more than 20 Counter-Strike: Global Offensive tournaments and leagues from ESL and DreamHack.