更新国家、数字和地方衡量标准
New York, NY – Jan. 11, 2019 – CBS Corporation (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) today announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue to use Nielsen’s total audience measurement services as part of the deal. Financial terms were not disclosed.
"哥伦比亚广播公司是世界级视频内容的长期领导者。尼尔森首席执行官大卫-肯尼（David Kenny）表示："我们很高兴能与他们继续保持长期的合作关系，共同为未来进行创新。
"哥伦比亚广播公司总裁兼代理首席执行官乔-伊尼耶洛（Joe Ianniello）说："我们对与尼尔森达成的这项新协议感到非常高兴。"这符合我们的战略目标，并将使我们受益于测量领域的重要进展。哥伦比亚广播公司的节目一直是尼尔森收视率最高的内容，而且随着下一代广告的不断发展，未来还有很大的上升空间。
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About CBS Corporation CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most-recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network 10 Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS EcoMedia, and CBS Experiences. For more information, go to www.cbscorporation.com.
联系方式
尼尔森
布兰登-麦卡锡
brendan.mccarthy@nielsen.com
646-654-8850
哥伦比亚广播公司
凯利-拉弗蒂
kelli.raftery@cbs.com
212-975-3161
