移动设备的使用率在圣诞节期间不断增长
Sydney, Australia, 11 December 2019: Australian shoppers are ranked as one of the world’s most price sensitive. In anticipation for the holiday promotional shopping period Aussies are using their mobile devices to research the products and price points they want to snap-up in sales such as Black Friday, Singles Day and pre-Christmas.
尼尔森数字内容评级月度总报告》（Nielsen Digital Content Ratings Monthly Total）2019 年 10 月报告显示，服装和美容网站的总使用时间中有 70% 是在移动设备上度过的。与去年相比，2018 年 10 月的移动使用率为 52%。移动设备的便携性和越来越多的应用程序尤其推动了购物行为从台式机转向移动设备。
THE ICONIC、Priceline.com.au、ASOS.com 在独特受众、在线产品方面表现出色，分别有 160 多万、130 多万和 110 多万澳大利亚人访问其网站。
数字新闻排名
尼尔森今天发布的 2019 年 11 月数字新闻排行榜显示，除《卫报》未报告 2019 年 10 月的变化外，所有排名前十的实体的受众数量都出现了月度增长。随着付费墙的取消，澳大利亚人可以访问有关丛林大火的最新报道，以及在发生丛林大火时该如何做的建议，受众有所增加。11 日，随着数百所学校关闭、灾难性天气警报和全面禁火令的发布，受众人数激增。
news.com.au was the top news entity and is the first ever to reach a unique audience of 11.2 million. This was followed by nine.com.au (9.7 million) who jumped into second place – a position they haven’t held since February 2019. In third place was ABC News Websites (9.5 million).
其次是 smh.com.au（840 万），7NEWS（830 万）紧随其后，排名第五。澳大利亚每日邮报》（770 万）排名第六。
排在第七位的是《卫报》（530 万），其次是澳大利亚社区媒体网络（460 万）。其次是《时代报》（420 万），雅虎（340 万）排名第十。由于标签问题，雅虎的数据被漏报。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
埃莉诺-克鲁姆
eleanor.crum@nielsen.com
+61 421 692 808
