Nielsen Marketing Cloud 今年四月在澳大利亚上市

– Helping clients profile and digitally activate against their target audiences

SYDNEY, AUSTRALIA, 4 APRIL 2019 – On 11 April 2019 in Melbourne and 16 April 2019 in Sydney, global measurement company Nielsen will be hosting launch events for the Nielsen Marketing Cloud in Australia.

发布会上将举行小组讨论，探讨将数据带入生活的挑战和机遇。在墨尔本，Dave Lodge（媒体商店）、Rebecca Rizzo（Carsales）和 Shalabh Atray（卡夫亨氏）将与 Ranjeet Laungani（尼尔森）一起讨论。在悉尼，Shaun Fleijsman（Annalect）、Susie Cardwell（新闻集团）、Timothy Whitfield（BurstSMS）和 Aiden Quinn（雀巢）将与 Ranjeet Laungani（尼尔森）一起参加会议。

The Nielsen Marketing Cloud offers a data management platform with rich, proprietary Nielsen data sets, including Nielsen Homescan and Nielsen Consumer & Media View. Many information service companies offer cloud-based DMP services to their clients, but none have access to the data and analytics that Nielsen does.

在澳大利亚，Nielsen Marketing Cloud 将帮助客户统一不同的数据源，并通过实现剖析和激活能力来推进其精准营销工作：

1. 尼尔森独家调查了86个快速消费品品类和不同的买家群体，包括重度和轻度买家类型、零售商买家、品牌买家、促销买家和失效买家。

2. Across Nielsen’s expansive understanding of consumers’ attitudes, intentions, demographics and media behaviour in eleven industries – automotive, food and beverage, home and household, finance, beauty and fashion, health and fitness, sports, travel, technology, shopping and leisure.

Andrew Palmer, Head of Media Analytics said, “Marketers are asking for credible, meaningful and behavioural based data. As a consumer measurement company the ability to target these potential customers is a natural fit. Relevant, high-performing marketing relies on high-quality consumer and media data – and no one provides more accurate, validated data at scale than Nielsen. It’s in our DNA.”

“Using the platform, clients can achieve a richer understanding of consumers and audiences, more effective messaging and campaign optimisation. Marketers can leverage these insights to build their audience segments and activate them in real-time across the digital ecosystem. It is very exciting to provide, current and prospective clients a single platform to digitally activate across Nielsen media and retail data,” added Eugene Du Plessis, Commercial Director, Nielsen.

“We’re thrilled to bring the Nielsen Marketing Cloud launch to Australia – our tenth market globally and the third market in the Asia Pacific region. Globally we have helped brands and publishers plan, activate, and analyse audiences on the back of rich, behavioural, and purchase-based datasets that only Nielsen can offer. In a world-first, Australian clients will be able to profile their first party audiences against our Nielsen Homescan and Nielsen Consumer Media View datasets. This is a big deal.” added Ranjeet Laungani, Asia Pacific Commercial Leader, Nielsen Marketing Cloud.

Connecting data sources together can be difficult, but it is well worth the effort. To find out how Nielsen can help you register for the launch event here.