该服务可为播客和品牌提供令人信服的洞察力，按类型将播客听众与他们的购买习惯相匹配
New York, NY — Sept. 24, 2019 — Today, Nielsen (NYSE: NLSN) announced that Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service from Nielsen Scarborough. Nielsen’s Podcast Listener Buying Power Service, launched last month, allows clients to profile shows using program titles collected from our subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights.
只有尼尔森凭借其广泛的斯卡伯勒类别数据库与播客建立了这种类型的广告客户联系。尼尔森的播客听众购买力服务拥有超过 30,000 名受访者的有效样本，能够捕捉特定节目的结果。它还能深入了解 18 种播客类型、2,000 多个零售/计划购买类别的播客收听情况，以及数百个具有特定品牌名称的广告商，如保险公司、汽车、快餐店、家装零售商等。这些易于使用的报告由网络软件生成，每年发布两次数据。
"Audioboom首席运营官Stuart Last表示："我们的业务围绕着让播客和广告商能够访问播客并从中获利而展开，尼尔森播客听众购买力服务的洞察力将为广告商和与我们合作的人才提供巨大的价值。"Audioboom 首席运营官 Stuart Last 表示："我们期待充分利用这些数据的潜力，让我们的客户、广告商和代理商最大限度地利用货币化机会。
"尼尔森音频公司董事总经理布拉德-凯利（Brad Kelly）说："随着播客的不断普及，播客行业正在寻找能够帮助他们将特定类型的听众与特定广告商联系起来的工具。"我们非常欢迎 Audioboom 加入尼尔森播客听众购买力服务。我们期待为这一行业巨头提供洞察力，加速其未来的发展。
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT AUDIOBOOM Audioboom works with well-known personalities and top podcasting talent from around the world matching them with advertising agencies and brands to help them take advantage of the unique benefits offered by podcast ads. Whether it’s host read endorsements, dynamically inserted ads, sponsorships or branded content, our ad sales team manages the process from beginning to end. We also partner with leading distribution platforms and streaming services—Apple Podcasts, Google Podcasts, Spotify and Stitcher—so that listeners can access and discover podcasts on the devices and platforms of their choosing. Our sleek embeddable player allows podcasters to share content on their own websites and via social media. In addition to hosting, distributing and monetizing content, our studios in London, Los Angeles, Mumbai and New York City produce original content for our Audioboom Originals Network and as part of bespoke production deals with well-known personalities and brands. Key partners include A+E Networks (US), Associated Press (US), Astonishing Legends (US), Casefile True Crime (AUS), Chrisley Confessions (US), Edith Bowman (UK), Evidence Locker (AUS), F1:Beyond The Grid (UK), George Ezra & Friends (UK), Heston Blumenthal (UK), Jonathan Ross (UK), Moneycontrol Podcast (India), No Such Thing As A Fish (UK), Red FM (India), The Cycling Podcast (UK), The Totally Football Show(UK), The True Geordie Podcast (UK), True Crime Obsessed (US) and Undisclosed (US). Original content produced by Audioboom includes An Acquired Taste, And That’s Why We Drink, Blank Check, Covert, Dead Man Talking, Deliberations, InBox, It’s Happening with Snooki & Joey, Mafia, Never Thought I’d Say This, The 45th and The Narrow Caves.
联系方式
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
646-654-8641
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
