New York – June 14, 2018 – Nielsen (NYSE: NLSN) today announced that Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles. Nielsen Marketing Cloud’s unique audience data, artificial intelligence (AI)-powered segmentation and real-time integrations with most major video ad serving platforms will help Sony Crackle deliver more relevant advertising no matter where its content is being viewed.
约有 2.24 亿美国人（74%）的家庭拥有联网设备*，每月消费近 80 亿小时的电视内容**。有如此多的消费者在观看联网电视（CTV）内容，广告商正在寻求与数字电视相同的基于受众的购买功能。有了Nielsen Marketing Cloud ，广告商可以通过索尼 Crackle 屡获殊荣的电视、电影和原创内容准确地接触到他们的受众。
“Nielsen and Sony Crackle are working together to shape the future of TV,” said Rene Santaella, SVP Operations & Business Planning, Sony Pictures Television. “With Nielsen Marketing Cloud’s reliable audience data and cross-screen addressable solutions, we can connect brands with viewers seamlessly wherever our premium ad supported TV content is streamed.”
Santaella 补充说："我们也非常高兴能将联网电视带入广告生态系统的最前沿，并弥合新客厅中令人垂涎的'游戏机优先'和心理流媒体细分市场的可寻址性差距。这对提高我们客户的广告效果大有裨益，并为他们创造了全新的接触机会。
Nielsen Marketing Cloud 索尼 Crackle 可以直接访问广泛的尼尔森受众数据，这些数据可以根据客户需求进行定制分类。广告商现在可以通过索尼 Crackle 内容以及索尼 Crackle Plus 网络（包括 Funimation 和索尼影视移动游戏）接触特定受众。借助尼尔森人工智能，索尼影视将能够代表客户根据消费者行为的实时变化优化可寻址受众。这种始终在线、始终学习的技术将有助于提高索尼影视各频道的广告效果。
"尼尔森执行副总裁达米安-加巴西奥（Damian Garbaccio）表示："我们很高兴能与索尼Crackle一起引领下一代电视的发展。Nielsen Marketing Cloud 将有助于为其受众提供更好的广告体验，无论他们使用何种设备。尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："索尼Crackle将能够更有效地实现其广告库存的货币化，并通过改善其内容的跨屏广告体验获得新客户。这对广告商来说是件好事，对消费者来说更是如此。
*尼尔森全国小组（基于按比例安装数量和占全球比例），2018 年 1 月 1-31 日。注：联网设备定义为拥有支持互联网的智能电视、支持互联网的游戏机或支持互联网的数字流媒体设备。**尼尔森全国小组，2018 年 1 月 1-31 日，使用联网设备（智能电视、数字流媒体设备、游戏机）的总时间。注：游戏机使用时间包含所有设备使用时间。
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
关于索尼快讯
Sony Crackle is the place to escape and recharge, with exclusive Originals, blockbuster movies and hit TV shows for a console-first and connected streaming audience. Sony Pictures Television Networks’ free, ad-supported network offers a handpicked, constantly updated programming line-up, like binge-worthy Sony Crackle Originals such as “The Oath,” “Snatch,” “StartUp” and “SuperMansion,” as well as movies and series in genres including Drama, Action, Fandom, Comedy and Thriller. The network is all on demand and accessible in the U.S. for free without subscription. Sony Crackle is available in 21 countries on a wide variety of connected devices. For more information, go to www.sonycrackle.com or follow @SonyCrackle on Facebook, Instagram and Twitter for real-time updates.
联系方式
Nielsen: Brett House, brett.house@nielsen.comSony Crackle: Morgan Di Stefano, Morgan_DiStefano@spe.sony.com, 310-244-9219
