New York, NY, Nov. 6, 2018 – Today, Nielsen (NYSE: NLSN) announced that Westwood One and Panoply Media have selected the Nielsen Auto Cloud fueled by J.D. Power to transform their auto marketing and measurement capabilities. Auto marketers can now target car buyers across radio, streaming audio and podcast media using the most recent, detailed and accurate car shopping and purchase data available. The Nielsen Auto Cloud—launched earlier this year—is helping auto brands and their agency and media partners improve marketing performance at every stage in the auto path to purchase.
借助尼尔森汽车云，Westwood One 和 Panoply 将为其汽车客户提供可操作的洞察，包括汽车购物行为、品牌、车型和功能偏好、租赁到期、品牌亲和力以及媒体参与和地理位置。这一根本性的改进有助于提高汽车营销在品牌建设、购买意向和销售指标方面的成果。
"尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："我们很高兴Westwood One和Panoply选择尼尔森汽车云来实现数据驱动、基于结果的汽车音频营销。尼尔森执行副总裁达米安-加巴奇奥（Damian Garbaccio）表示："他们的汽车客户现在可以充分利用每个音频渠道，更好地服务于汽车购买过程。尼尔森汽车云帮助营销人员快速适应汽车购物行为的变化，提高销售业绩。
“We’re the first mass reach media company to sign on to the Nielsen Auto Cloud for our industry-leading Westwood One ROI Guarantee audio insights platform,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One. “Westwood One can now match AM/FM radio, streaming, and podcast audience insights from our weekly audience of a quarter of a billion listeners with J.D. Power’s car shopping and auto ownership data. We can create a powerful roadmap for Tier One auto to reach the right consumer at the top of the purchase funnel. This targeting at scale makes AM/FM radio a powerful advertising environment to build auto brands and drive unaided awareness.”
汽车广告商现在可以更快地获取详细的购车信息，从而能够提供更多相关信息，更好地满足购车者不断变化的需求。尼尔森汽车云（Nielsen Auto Cloud）独有的数据为这些新一代汽车营销和测量功能提供了支持。
"Panoply首席执行官布兰登-莫纳汉（Brendan Monaghan）表示："播客听众的高度参与性使其成为接触积极购车者的理想媒介。"将尼尔森汽车云数据添加到我们的播客受众定位技术中，汽车广告商就可以利用令人难以置信的购物和购买洞察力采取行动。这也使我们能够为我们的出版客户提供更好的服务，用更有趣、更相关的信息来填充他们的广告库存。
The Nielsen Auto Cloud matches listeners of all types with exclusive J.D. Power and Nielsen car shopping, purchase and audience data. This includes brand affinities, car types, lease expiration, feature preferences, shopping behavior, and ownership penetration by radio and podcast format. Insights from the Nielsen Auto Cloud will better help Westwood One and Panoply showcase where in the path to purchase stage prospective audio consumers are.
Westwood One’s over-the-air radio, streaming audio and podcast channels offer auto advertisers a powerful platform and mass targeting opportunity to build top-of-mind brand awareness among potential buyers. In the same way, these auto brands can target uniquely engaged podcast audiences across Panoply’s Megaphone Targeted Marketplace, which serves several billion impressions yearly.
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在正在发生什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90多年来，尼尔森一直以科学严谨和创新为基础提供数据和分析，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题。
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Westwood One Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information please visit www.westwoodone.com. About Panoply Media Panoply Media provides breakthrough podcast technology for publishers and advertisers through the Megaphone platform and Megaphone Targeted Marketplace (MTM). Megaphone is designed to connect publishers with best-in-class tools to publish, monetize and measure their audio content. Powered by Nielsen, MTM gives advertisers unparalleled access to diverse listenership, allowing them to target more than 60,000 audience segments based on a listener’s location, interests, demographic profile, purchase behaviors and more. For more information, please visit www.megaphone.fm.
联系方式
尼尔森
高尔基-德洛桑托斯
gorki.delossantos@nielsen.com
