进步中的荣耀：尼尔森电视面板增强功能更好地识别同性配偶和伴侣观众

备受期待的更新使业界对 LGBTQ 消费者有了更深入的了解，并有助于在营销和节目制作方面实现更多的多样性

New York, NY – Oct. 25, 2018 – Today, Nielsen (NYSE: NLSN) announced that as part of its commitment to reflect important demographic and household characteristics in Nielsen’s National TV panel, it will expand its reporting capabilities to identify same gender spouses and partners and their households.

尼尔森正在与 GLAAD 紧密合作，以确定在其行业领先的面板中反映 LGBTQ 包容性和代表性的最佳方法，包括评估有助于更好地识别同性配偶和未婚伴侣家庭的招聘和分类技术，以便将其纳入尼尔森的全国代表性面板。

"随着媒体市场的不断发展，我们的客户越来越希望更好地了解各种类型的消费者，从而有效地接触到新的、独特的受众。这直接说明了为什么多样性和包容性是尼尔森业务的当务之急，也说明了为什么我们将继续投资，以确保我们的世界级电视面板能够反映消费者的真正多样性，"尼尔森产品领导力高级副总裁布莱恩-福勒（Brian Fuhrer）说。"尼尔森产品领导力高级副总裁 Brian Fuhrer 表示："这一增强功能将帮助节目制作人和营销人员深入了解 LGBTQ 受众，并让业界更好地了解这些消费者所代表的巨大商机。

现在，业界将能够对这些市场细分和人口统计数据进行研究，以进一步了解同性配偶或伴侣家庭的收视行为。随着媒体市场的不断发展，营销人员希望扩大其营销活动的覆盖面和相关性，这一点尤为重要。

“We are at the highest levels ever reported for LGBTQ inclusion on television, and it’s important that we know American audiences are connecting with these characters and shows,” said Sarah Kate Ellis, President & CEO of GLAAD. “We appreciate Nielsen’s commitment to ensuring that LGBTQ people wherever they live and consume television are being counted–and that those numbers are being reported. GLAAD is proud to work alongside them as they continue to expand and enhance their capabilities.”