今天，媒体公司比以往任何时候都更需要了解消费者行为的驱动因素、他们对新兴技术的参与情况以及媒体消费习惯。如果没有这些重要的洞察力，媒体公司将面临挑战，难以驾驭新技术、新设备和新服务不断发展的市场。
At Nielsen, we believe in providing our clients and the industry with real insights and data that helps them make informed decisions based on true consumer behavior. In this installment of Nielsen Views, Thomas Johnson, Director of Strategy & Innovation for Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the sentiment of U.S. consumers aged 13-and older around new technology. Areas of focus include kids technology usage, smart speakers and the evolution of TV viewing.
