当今的数字广告业正面临着新行业标准和不断变化的衡量需求的挑战。随着人们对提高透明度的呼声越来越高，数据驱动型数字广告的行业准则也在不断变化。在尼尔森，我们听到了这些变化的回响，并增强了我们的测量解决方案，使营销人员对其数字广告投资更有信心。
This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within 数字广告评级 and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.
