There are more than 56 million Latinos in the U.S. That means this group makes up 17.6% of the total population. It’s also one of the country’s fastest-growing demographics. In our latest Diverse Intelligence Series report on Latinx* consumers, Descubrimiento Digital：拉美消费者的在线生活, Latinos strongly expressed a desire to see themselves reflected more—and more accurately—in film and TV.
But it’s not just consumers who want greater representation. It’s a sentiment that’s gaining prominence across the U.S. media landscape. And Nielsen knows that proper representation of the Latinx community is crucial to accurately reflect the community’s influence on mainstream culture. For additional perspective on the topic, we recently asked four accomplished Latinos in media to share their thoughts on why representation matters, and we will be sharing their videos throughout Hispanic Heritage Month and the balance of the year on our dedicated hub for data, insights and engagement with the Latinx community:
- Univision 的伊利亚-卡尔德隆（Ilia Calderon），她是第一位在美国主要电视台担任新闻主播的非裔拉丁美洲人。
- Carlos Ponce，波多黎各演员、歌手、作曲家和 Telemundo 电视台主持人
- Pamela Silva Conde, a Peruvian Emmy award-winning journalist and co-anchor of weekday news magazine, “Primer Impacto”
- Angela Sustaita-Ruiz，墨西哥裔美国人，Hispanicize Media Group 联合创始人兼合伙人，该公司是一家多平台媒体公司，专门为多文化的千禧一代和 Z 世代消费者制作节目。
“As the Hispanic community continues to flourish in the U.S., it’s more important than ever to acknowledge and understand their impact on American mainstream culture, media and the economy,” said Andrew McCaskill, Nielsen’s SVP Global Communications and Multicultural Marketing. “The video series aims to give voice to that while also showcasing diversity within the Latinx community. We’re sharing the videos over the course of a few months because it’s important to engage multicultural consumers 365 days a year—and not just during heritage, history and pride months.”
这四段视频将有助于业界就多元化、代表性和好莱坞在日益多元文化的消费环境中的未来展开对话。从美国电视和电影的演员构成来看，拉美裔演员仅占发言角色的 5.8%。
*尼尔森使用 "Latinx "一词来表示不明确的性别。这一决定是为了更大程度地纳入女性、LGBT+ 和非二元西班牙裔，以及该术语在社交媒体和学术写作中的日益流行。
